Ask Esther // 66

Hey Esther, I got a gig as a junior Creative after interning with a guy I met at award. I've since found that we're incompatible. I think it'd be best if we split, but I like the guy, and don't won't to do anything that could ruin his career in the process of looking out for my own. Do you have any advice on the best way to split without leaving a partner in the shit? Sincerely, Considerate creative. Dear Considerate Creative, I have a theory on teams. They can have all ... Read More! »

Ask Esther // 65

Hi Esther, How are you? I had a question, and I'm not sure if you've answered something similar before but I hope you can provide some advice? In late May 2015 I applied for a 6 month paid student internship with a FMCG company to join their in-house marketing team. There were about 5 rounds of the process to go through, including completing a project in 48 hours to submit a marketing campaign, creative concept and suggested promotional (offline and online) channels to execute the ... Read More! »

Ask Esther // 64

Greetings Esther, I am trying to get into the industry as a copywriter but I do not come from an advertising background of any sort. I have never really had any experience writing ads as my university degree was basically writing thousand word essays and less about creativity. I have been trying to build a portfolio of my own but am finding it extremely difficult without any guidance (or a proper brief even for that matter). Metaphorically speaking it feels like I have to write a book with ... Read More! »

Ask Esther // 63

Hi Esther, So, I have a career question for you. Somedays I get to work, and I just panic. Is that normal? I was working in a small agency as a writer, did well at award school last year and landed a job at a top agency. This would be great if I was 23. But I just turned 30. So here I am, 30, barely surviving on 48k a year, haven't won any awards or got any really great work up yet - and suddenly realising I want to have a baby in say, 3 years time. I don't have any mentor or ... Read More! »

Ask Esther // 62

Hey Esther, I'm an aspiring copywriter who didn't go to any ad school, media or even remotely related school. So I'm trying to build a portfolio on my own. I am usually not afraid to ask questions but this is just something I do not know how to ask the creatives I am in contact with. That question is. What is "The Idea"? When I showed some of my work to people, the common response I get is "you are executing a lot but what is the idea?" and I just don't understand that. There is nothing on ... Read More! »

Ask Esther // 61

Hey Esther, I'm a junior writer at an agency I once thought was one of the best agencies in my city. I started here 9 months ago as a contractor, and was hired on full-time after just a couple of months. I interviewed and was hired with an art director as a team and things have been rocky to say the least. I'm in no position to judge his ability or work ethic as an art director, but I will say that I don't think our skills compliment each other. Like, at all. Somehow though, we manage ... Read More! »