Ask Esther // 62

Hey Esther, I'm an aspiring copywriter who didn't go to any ad school, media or even remotely related school. So I'm trying to build a portfolio on my own. I am usually not afraid to ask questions but this is just something I do not know how to ask the creatives I am in contact with. That question is. What is "The Idea"? When I showed some of my work to people, the common response I get is "you are executing a lot but what is the idea?" and I just don't understand that. There is nothing on ... Read More! »

Ask Esther // 61

Hey Esther, I'm a junior writer at an agency I once thought was one of the best agencies in my city. I started here 9 months ago as a contractor, and was hired on full-time after just a couple of months. I interviewed and was hired with an art director as a team and things have been rocky to say the least. I'm in no position to judge his ability or work ethic as an art director, but I will say that I don't think our skills compliment each other. Like, at all. Somehow though, we manage ... Read More! »

Ask Esther // 60

Esther, I finished university, worked for an in-house studio for 2 years. I then left to work in hospitality managing a cafe in the CBD for 4 years and doing the occasional freelance work. I am afraid that leaving and working in hospitality for so long has affected my chances or returning to the industry. Do you agree? Is experience/job history just as important as a strong folio? I've attached my folio, resume and reference letter. Any feedback/advice would be greatly appreciated. ... Read More! »

Ask Esther // 59

Hi Esther I'm finishing award school in auckland next week and am at a time where I should be starting to worry about internships. I really miss Aus (I'm from brisbane) but obviously I'll stay wherever there is better opportunity. (Subject to the quality of my portfolio) Do you reckon I'd have a fair chance of getting a paid internship in melbourne or would I be better off staying in nz? I've heard that it's sort of better for opportunities here because it's smaller/less competition, etc. ... Read More! »

Ask Esther // 58

Hi Esther, I’ve been a marketing assistant for 1.5 years while completing the second half of my Advertising Undergrad. Although I have a nice enough paying job, I’m eager to make the switch to strategy within an agency environment. Why? Correct me if I’m wrong but I feel I will learn more in a fast-paced agency environment than I would on client side in a marketing team of 3. Especially when it comes to strategy. My problem is that I don’t want to relinquish my ‘fine enough’ ... Read More! »

The Monday Morning WHIP // 249

I went up to Canberra this week, for a cocktail party at Parliament House for the launch of Shop Small. For those of you who don’t know it, Shop Small is a month long initiative to encourage the people of Australia to support their local shops and businesses. It is a great idea. And a very important one too. I spent a lot of time at the party talking with politicians about how so many shops were struggling. Mostly because of the internet. On the plane on the way back to ... Read More! »