Finding it hard to get a job in advertising? Maybe you’re too ‘Gen-Y (http://www NULL.news NULL.com NULL.au/business/story/0,23636,22242110-5012424,00 NULL.html)‘ for your own good. This week Stan (http://branddna NULL.blogspot NULL.com/) gives some good old-fashioned advice – thankfully without birds or bees – and reminds us we need to do it the hard way.

RMIT advertising students held their graduation show last week. That’s another bunch of talented wannabes getting ready to traipse the streets of Melbourne town looking for a junior gig.

Or is it?

According to an anonymous commenter on a popular advertising blog, “When I graduated (RMIT) it was in a total mess….only three of us walked out of the place with a job after three years.”

Pass the tissues!

If you’re sitting there wondering why you haven’t got a job as a creative since you graduated, you should probably stop reading right now.

Since when has a university degree come with a “job at the end of the course” guarantee?

Never.

Never has. Never will.

Your degree is a piece of paper. It says that you have completed a required number of study units. And that’s pretty much it!

Unless your Daddy has his own design studio, or is an overpaid adland fat-cat, you’re never going to get a job as a junior creative just because you have a degree.

So stop whinging. Stop feeling sorry for yourself. Stop thinking the world owes you a living just because you managed to find the money to go to uni.

Then start walking the streets. Knocking on doors. Making phone calls. And making sure that your portfolio is better than all the other young punks chasing the exact same job you are.