This is very fitting. Last week, we had no interview to post. If Junior was our nine to five, this week we’d have no job. But luckily this isn’t our job, and we have no bosses but ourselves. What we do have is supporters. People like Stan (http://branddna NULL.blogspot NULL.com/). These are the people who deserve our 100% commitment. So this week we’re taking it on the chin and letting Stan (http://branddna NULL.blogspot NULL.com/) use us as an example. It also happens to be some good advice for every keen 20-something who’s never been through a recession before. Because we’re all about to find out exactly what ‘adding value’ means.

When you’re a kid, excuses are a part of life. Excuses for why you never tidied your room. Excuses for why you never finished your homework. And as you get older, excuses for why you never handed in an assignment on time.

Well guess what kids – Excuses don’t cut it in the real world.

Miss an important deadline and you’ll get your arse kicked. No excuse will save you. Not even your little Jack Russel puppy getting run over by a granny so old she shouldn’t even be driving.

This applies to everyone living life at the bottom, including the two wannabe media tycoons who run Junior.

Imagine if the team at the Herald Sun put out a newspaper without anything on the front page, except for an excuse about how they’re currently working on some new aspects to their website.

Rupert Murdoch would have them out on their arses before you could say tabloid journalism.

Remember kids the world doesn’t owe you a living. But you owe those who support you, back you or employ you nothing less than 100%.

100% effort. 100% commitment. 100% everything. Except excuses of course.