It’s that time of year again kiddies. School time. Which is all fun and drinking for some but don’t be fooled.  Stan (http://branddna NULL.blogspot NULL.com/) has a sobering thought to remind you what you’re in for.

Great news kids. The AWARD School (http://www NULL.awardschoolonline NULL.com/) has just announced the names of the 180 successful applicants for 2009.

If you’re one of them, congratulations. It’s never easy to get into AWARD School.

On a more sober note, consider this: There will soon be another 180 talented young creative people out there looking for a job.

Which means 180 more competitors for the handful of jobs that arise in the advertising and communications industry every year.

So if you think it’s tough now, it’s not going to get any easier. Sorry.