In this game you have to be constantly thinking. Where do you want to be in one year? Two years? Five years? Once you’ve got a few good ideas, sit on them. You’ve got to shake the Gen-Y shackles and be patient. Then start doing clever things like Stan (http://branddna NULL.blogspot NULL.com/) to get to where you want to be. Patience is a virtue they say. All you’ve got to do is advertise yourself.

Late last year I saw a job for a CD role in Melbourne advertised in B&T and Adnews. So I applied for it.
Thing is, I wasn’t actually looking for a job. I love where I work and have done some great things over the last two years. So I’m not looking to move.
I applied for the job because I wanted to ensure that recruiters know where I am and what I’ve been up to.
You see they have literally tonnes of people on their books. And unless you’re one of the big names it’s easy to drop off their radar.
So what better way to stay on their radar than to use a job application as a Trojan horse to get news of your pitch wins, awards and career success in front of them.
That way, when a really interesting job comes across their desk, you’re sure to be one of the first people they think of.