The Monday Morning WHIP // 21


There really is one piece of advice that soars above the rest. It is the one thing that will land you a job if nothing else will, no matter what industry you’re in. This week Stan (http://branddna NULL.blogspot reminds us what that advice is and the first rule when putting it into action.

A little while ago I posted a photo on my blog that I had taken showing a pile of folios (https://www NULL.blogger NULL.g?blogID=26314622&postID=1934567143776648447). I did this to highlight just how many young people are trying crack their first gig.
Suffice to say it generated a string of comments. I’m going to share the best one with you today:

“Tip for budding creatives – Develop relationships with people working in the industry.
When you know someone on the inside, your folio will skip the pile and land straight on the CD’s desk.
And don’t be afraid to call a CD directly and ask to meet them. That’s how I got my junior position.”

As insightful and helpful as that comment is, there’s really nothing new in it.

It’s the exact same advice that has been handed out to wannabe creatives since the days when David Ogilvy was hawking his folio around.

I’d like to add a variation to the comment above, which I believe will definitely help you to get a foot in the door:

If you can’t get through to a Creative Director, find out the names of some of the senior creative people instead and get in touch with them.

You’ll find them much easier to get to see and generally they’ll be more than happy to take a look at your folio and offer criticism and advice.

Written by Junior
Originally posted on: 30/03/2009
More WHIP?