Hey kids, don’t forget that Stan (http://branddna NULL.blogspot NULL.com/) is a Creative Director in Melbourne. He’s not just some guy reeling off random facts hoping they’ll stick. When he suggests you do something, it’s a pretty good idea to follow his advice. And this week he couldn’t be more specific…

As I’m sure you can imagine, lots of aspiring creative types in Melbourne come to see me with their folios.
Yet very few of them ask me if I have a brief they can work on.

Which makes me think that they’re not making the most of every opportunity to get a foot in the door.
By asking for a brief they’re showing initiative. That’s a much sort after quality in a creative person.
If they get a brief they have a reason to get in touch with me again.

Whether it’s by email or phone, they can contact me to ask questions about the brief.
Of course the brief also gives them a reason to come back and see me. And if I like what I see, who knows where it may lead.

So if you’re putting in the hard yards making calls and hustling your folio, don’t let the opportunity to ask for a brief pass you by.