If you want to be a creative there’s only one thing to do – create. Make stuff every day. Someone once told us, “There is no right or wrong – only make.” This week Stan (http://branddna NULL.blogspot NULL.com/) does what he does best, reminding us why we’re here and what to do.
So you wanna be a creative do you?
OK then. Tell me what you’ve created this week?
“Well….It’s a bit hard at the moment. Um….I work in a café a couple of afternoons a week, so it’s hard to find the time.”
That, my young friends, is a snippet of a conversation I had this week with a wannabe copywriter who came to show me her folio.
She had a pretty good book to be honest. But It hadn’t really changed since the last time she’d come to see me three months ago.
Which is, to be totally blunt, not bloody good enough.
If you want to be a creative, you must create. Not now and again. Not just on the weekend. You must create whenever and however you can.
You should be constantly adding to your folio. If it stagnates, so too will your chances of getting a job.
So if you’d rather come up with excuses than great ideas, do yourself (and me) a favour and go get a job in an accounting firm.