We’re big fans of the saying, ‘Don’t let your schooling get in the way of your education’. It implies that an ‘education’ has nothing to do with fees, debts, buildings or tutors. No sir, those things can be a drag. What it does have everything to do with is you. Stan (http://branddna NULL.blogspot NULL.com/) is a man without a degree, but we’d argue he’s far more educated than his university-educated colleagues. Think about it.
Unlike most of the people who stop by the Junior website, I don’t have a university degree.
And no, I didn’t drop out because I got bored or thought that I knew it all. I simply didn’t go to university.
Yet for most of my adult life I have been able to hold my own in discussions and debate about music, film, art and of course advertising.
I have I been able to do this because I am creative with an innate thirst for knowledge.
You too need to have or develop that thirst.
Whether you want to work in advertising, have a career as a graphic designer or want to become a Hollywood scriptwriter, you need to consume a lot of history.
When I say history I don’t mean Captain Cook, Queen Victoria or Marco Polo. I mean popular culture of the 20th century.
Last week I watched a fantastic documentary where Steven Spielberg talked about his body of work. What was interesting was how he acknowledged the influence on his work of great filmmakers from the 40’s and 50’s.
The Elvis Costello talk show currently airing on ABC2 is very similar, in that Elvis’ encyclopaedic knowledge of music and culture informs every question he asks. As a result his guests open up and share their love for music that influenced them.
Even the likes of Tracy Emin and Damien Hirst can speak at length about artists that have informed and influenced their work. Yet their work is uniquely their own.
So rather than thinking that your degree is the end of your education. Think of it as the beginning. Because the day you stop asking, enquiring and learning is the day you stop being creative.