There is a common perception in the creative industries that a big idea is a complicated one. A loud and zealous client might complain, "This idea needs bells! It needs whistles! Throw in some cornices! And shebangabangs! Would someone please give this idea some shebangabangs!" To hell with shebangabangs! We need simple ideas. The ones that seem so simple it's a 'risk'. Well kids, the best place to start is research. And this week, Stan has just the thing... Unless you’ve been ... Read More! »

And then there was another. It was fucking freezing but we're glad that those who showed their faces still managed to make it. Photographer Chris Tovo gave us some handy hints at what he thinks it takes to make it. More importantly, Juniors, he was talking to you when he said 'Never be scared to ask a photographer to shoot your work, specially if it's a shit hot idea'. Enough said. ... Read More! »

Everyone knows you don't make friends with science. But what many don't know is that it can build your contacts. And make your ideas bigger. AND make you a better creative. It's an age-old but relevant theory. Today, professor Stan has his white coat on and what he's got to say ain't boron. Those of you who managed to stay awake during science classes at school are sure to be familiar with Newton’s Laws of Motion. My favourite is #3: For every action there is an equal and opposite ... Read More! »

We think that whoever had the idea of giving us the role of being Media Partners at PN7 was pretty onto it. We got to stand around with a big table of pizza while we watched multiple games of Junior vs CD. See below for the evidence, and get ready for next year. If you didn't get much out of it, at least you got a Corbis goodie bag. Nice one! ... Read More! »

You know that feeling when you look at your work again after a long night of sitting at your computer? 'What was I thinking!?' you say, and then you go forth and make it better than it ever was. Well this week, that's kind of what Stan's getting at. Apologies for the name drop, but last weekend I went to the football with Dave Bell, the creative director of KesselsKramer. He’s a Scot who’s lived in Amsterdam for a large part of his adult life. So as you can imagine, he knows bugger ... Read More! »

Hey guess what? We’ve teamed up with our friends Badjar Ogilvy and ihaveanidea.org to present Portfolio Night 7 Melbourne this THURSDAY JUNE 11. For those of you who are out of the loop, basically it’s a chance for anyone with an advertising folio to come along, meet with a bunch of Melbourne's best Creative Directors, get some feedback, ‘network’, drink beer and meet nice people. It’s NOT scary at all. It’s actually really fun and could land you a job. And even if you've ... Read More! »