The Monday Morning WHIP // 57

Hey everybody! We’ve got ourselves organised for 2010. This year is gonna be great! Stan (http://branddna NULL.blogspot‘s back with more weekly whip’s, we’ll be posting a new interview every week, and we’ve got a handful of new columns to surface over the next month. But enough of that hoo-hah–listen to Stan! Get to work! Do stuff!

I thought I’d kick start the year with a little tale about how getting off your arse and simply creating stuff on a regular basis can help get you a foot in the door of whatever creative industry you aspire to be a part of.

About 18 months ago I was at a brekky gathering in Sydney, where I met Annik Skelton (http://annikskelton At the time she was doing some mundane job that she thought would involve creativity but didn’t.

Like many of the people I meet nowadays we hooked up on Twitter.

Over the course of last year she has kept me, and I’m sure many others, entertained with her surreal Twitterisms (http://twitter and seriously off the wall blog posts. The girl can write, no doubt about it.

Seems I wasn’t the only person who noticed, because late last year she was hired by new Sydney agency Tongue (http://www NULL.campaignbrief NULL.html).

In the agency press release about the appointment they described Annik as, “a well-known Twitter personality, notorious for her tongue-in-cheek commentary and unique methods of story-telling.”

So there you go kids. Next time I tell you to just go off and create something, do it. Because the more stuff you put out there, the better chance you have of getting to wherever it is you want to go.

Written by Junior
Originally posted on: 11/01/2010
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