Juniorversity — presenting an educational video from the internet every week.
Paul Rand (http://www NULL.paul-rand NULL.com) is a total banana. A crazy old coot who Laszlo Moholy-Nagy (http://en NULL.wikipedia NULL.org/wiki/Laszlo_Moholy-Nagy) called, “an idealist and a realist, [who used] the language of the poet and business man.” Students of design will know him well. But students of design should not know him best. His approach to communication and art (http://www NULL.paul-rand NULL.com/thoughts NULL.shtml) is especially pertinent to writers, architects, publishers, photographers, advertisers, and above all else, thinkers. Although Rand may be a total banana, his legacy is that of a true genius–an original maverick of communication and modernist philosophy. We suggest you watch these more than once.Tweet