Looking for a job can be a real drag, man. Heck, even thinking about looking for a job takes a lot of effort sometimes. And we should know–we’re slack just like the rest of you bananas. But you don’t have to make it that hard for yourselves, jeeeeeez. Listen to Stan (http://branddna NULL.blogspot NULL.com/) and give yourself a chance.

Imagine you’ve heard about a job opportunity at an agency in town. You ring up, put on your best telephone voice, and snare yourself a chance to come in and show your folio.

What next?

Well from what I’ve seen of late, you probably wait until about an hour before your appointment, dig your dog-eared folio out of the cupboard and then head off to show it.

And you wonder why you don’t have a job?

Firstly, your folio needs to look as good as it possibly can. So think about which work goes where, how it’s positioned, etc.

Next, make sure you and your folio have a point of difference. Yes that’s right, a point of difference.

Something to help you stand out. Something to remember you by. Something that says this kid’s a little different to all the other young folio carrying wannabes.

I can’t tell you what that point of difference should be. Only you can determine that. But to get one, you need to think of yourself as a product, then put together a brief to create your personal brand.

And like all strong brands, you will have a clear point of difference. Because if you don’t, you’ll probably end up gathering dust on a shelf somewhere.