If you wanna be a success in this game, sometimes you need to do things you might not want to. But, as Stan will tell you, it’ll make you better than anyone else hawking their folio about. And it’ll be impossible not to get a job.

Ever shown your folio to someone and they’ve made comment about having seen one of your ideas before?

No? Lucky you!

For most of us though (including me) having an idea that has been done before is an occupational hazard.

So if someone tells you they’ve seen one of your ideas before, ditch it.

Yes ditch it.

Don’t sit there fretting about how long it took you or the fact that it’s one of your favourite pieces of work.

Just ditch it.

And as you crumple it up and toss it into the bin take a moment to sit back and smile.

Why?

Because you’ve come up with an idea that was considered good enough to run. Possibly even good enough to have won an award.

The only problem being that somebody else had the idea before you.

Now all you need to do is sit down with your pad and pen and come up with a new idea that’s just as good, that nobody has seen before.