So you’ve started adding digital work to your folio, but dammit, there’s only so many iPhone apps and ‘find the product’ maze games you can come up with. Don’t worry, we’re all still figuring out this thing too. Stan (http://branddna NULL.blogspot NULL.com/) suggests you start thinking about the possibilities beyond the obvious.
Got any digital work in your folio? Of course you do, it’s 2010. But before you take a moment to pat yourself on the back for having a banner or two in your book, consider this:
Digital work dates fast. Really fast. So make sure you keep up to speed with the possibilities.
Think video not animation. Think engagement not clicks. Think sharing not watching.
Anything is possible with digital. And if it isn’t it soon will be.
You also need to think digital not computer. Because before we know it almost everyone with be using mobile internet.
To get a glimpse of what I’m talking about take a look at this video and then put aside some time to think about the possibilities it offers you as a creative.Tweet