The Monday Morning WHIP // 64

When you don’t know any better, it’s easy to think your folio should look and feel a certain way. But, as Stan (http://branddna NULL.blogspot NULL.com/) will have you know, conventional wisdom is hardly ever that interesting.

Accepted wisdom is that an advertising folio should consist of loosely drawn black and white concepts. A design folio however is generally finished to quite a high standard.

What the design and advertising folio have in common is that they are generally paper based.

What I want to know is why?

Two young guys who worked for me in London back in 2000 showed me their folio on a laptop. That was ten years ago!

Now I’m not for one minute suggesting you go and scan all your scribbles and put them on a computer. But I am asking you to question the way you are putting together and presenting your ideas.

Those two guys from ten years ago are no longer working together, but they have both gone on to become creative directors. Not because they put their folio on a laptop, but because they dared to be different.

This week I had someone show me a selection of their work on an iPhone. Yes an iPhone! Obviously not the best medium for print and posters, but terrific for TV and video work.

And as you can imagine it took me completely by surprise when the guy whipped his phone out of his pocket!

So how about this month, rather than focussing on making your folio better, you focus on the folio itself. Who knows what you might come up with.

Written by Junior
Originally posted on: 01/03/2010
Category: WHIP
Tagged: , .
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