Some people think digital advertising will turn out to be a fad. Strange isn’t it? That why you should pick who you listen to carefully, and why we’re behind Stan (http://branddna NULL.blogspot NULL.com/) 100%.
There was a bit of debate on my blog (http://branddna NULL.blogspot NULL.com/2010/04/start-thinking-digital-kids NULL.html) this week over my comment that Juniors need to have something more than just print concepts in their folio.
Apparently it is because a print or poster idea is easy to get from a glance. You’ll get no argument from me there.
But consider this:
How will your print concept work in the new interactive magazines (http://www NULL.youtube NULL.com/watch?v=ntyXvLnxyXk) being created for devices like the iPad?
Yes kids, even print ads are becoming digital these days.Tweet