Opportunities for a job, internship, new love or random cool thing are around all the time. But, as Stan (http://branddna NULL.blogspot NULL.com/) sees in you all, would you know what to do if you saw one?
Last Wednesday I joined a selection of Melbourne Creative Directors for Portfolio Night. For those of you who are not familiar with it, it’s like a cross between speed dating and showing your folio.
Without wanting to overstate it, the night is pretty much a chance in a lifetime for aspiring creatives, as it allows juniors to hawk their wares to around a dozen CDs over the course of a single night.
Notice how I said hawk their wares, not show their folio? Well sadly many of the kids that I saw came simply to show their folio.
I’d say I saw around a dozen kids on the night. And all of them had at least one interesting piece in their folios.
But very few of them came prepared to make the most of the opportunity.
I asked every person I saw if they had a business card. Two people gave me a card and one gave me a cd of their folio. But the others didn’t have anything for me to put on my pinboard or keep in my drawer.
Which is an opportunity missed.Tweet