Do you work in advertising? Are you supposed to be working on a brief right now? Are you trying to make it funnie? Maybe a little wackee? Thinking about making it funkee? Stan (http://branddna NULL.blogspot NULL.com) thinks you should re-think…

As I’m sure you know, the iPad went on sale in Australia last Friday. We’ve had one in the office for a couple of weeks, so I fully understand why people were queuing up at the crack of dawn to get one.

What I’m going to talk about today though, isn’t the iPad, but the iPad advertising campaign.
This has consisted primarily of posters of people reclining on couches with the iPad on their knee. No headline to be seen. And that’s it!

So what would you do if you got hold of the iPad brief?

I’m sure you’d agree that a portable tablet computer that operates with nothing more than the swipe of a finger on the screen is typical of the kind of product that you see in a student brief.

So how come the creatives who worked on the launch resisted the opportunity to do something weird and wonderful? Why do you think they didn’t write a “clever” headline?
Because they’re not students. They’re smart and experienced enough to let the product speak for itself.
Now ask yourself what you would have done with the iPad brief.

If it involves an idea that demonstrates how clever you are, rather than why someone would want to buy the product, then maybe you might want to have a think about the type of work you have in your folio.