The Monday Morning WHIP // 76


Are you planning a move to New Yawk to begin your advertising career fo’ realz? Why don’t you give Brisvegas a shot first. The opportunity to do great work is just as good, and Stan (http://branddna NULL.blogspot NULL.com) agrees.

Last week a campaign by an Australian agency picked up not one but two highly sought after Black Pencils at the D&AD Awards (http://www NULL.dandad NULL.org/) in London.

This was a first for an Australian agency.

They also picked up three yellow pencils for the same campaign. Giving creatives down under much to be proud of and plenty of cause for celebration.

I’m not going to name the campaign in question, because if you don’t already know what it is you shouldn’t even be considering a career as a creative.

What I am going to do is give you two reasons why it is such an important campaign. Especially for young people sitting at home working on ideas for their folio.

Firstly, the agency in question is in Brisbane.

Not Sydney, nor Melbourne or possibly even Perth, but goddamn Brisvegas. Proving that you don’t need to work at a fashionable hotshop in a so called international city to do great work.

Secondly, and most importantly, the campaign was centred around a classified ad (http://theinspirationroom NULL.com/daily/2009/cannes-direct-lions-winners/).

Sure there were many other elements, including a bucketload of PR, but the campaign would have been nothing without that simple classified ad.

And who among you would ever have thought that you could build a career on a classified ad?

Written by Junior
Originally posted on: 07/06/2010
Category: WHIP
Tagged: , .
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