Who needs a self-help book when you’ve got Stan. (http://branddna NULL.blogspot NULL.com)

I’m not much of a fan of self-help books. They seem so “American” in their thinking. But every once in a while I discover one that tweaks my interest.
This week I came across a book called Mojo (http://www NULL.amazon NULL.com/Mojo-How-Keep-Back-Lose/dp/1401323278/ref=sr_1_1?s=books&ie=UTF8&qid=1280707739&sr=1-1).

Yeah, I know, pretty crap title. Especially if you’ve ever watched an Austin Powers movie. But I found a lovely piece of insight on why people give up buried within its myriad pages.
I thought I’d share it with you this morning:

Why do people give up?

It takes longer than they thought it would.

It’s harder than they thought it would be.

We have other things to do.

We don’t get the expected reward.

We have to do it forever.