Been to show your folio around lately? Not getting the response you’d like? Maybe it’s time to rethink your approach.
Hands up who has a folio with some print ads in it? And how many of those ads look like print ads? Most of them I’d imagine.
So maybe, given agencies are already staffed by people who create print ads, you should try a little harder.
By harder I don’t mean better, I mean harder. Use your creativity to create print ads that don’t look like print ads.
If you’re wondering what these ads should look like, keep wondering. And when you work it out, put the results in your folio. Where they are pretty much guaranteed to stand out.Tweet