Seriously, how good is TED (http://www NULL.ted NULL.com/)? This week Stan (http://branddna NULL.blogspot NULL.com) has found a nugget that we should all take heed of.

I came across a great quote yesterday that I thought would help you put your creative aspirations into context.

It’s by Sir Ken Robinson, a noted thinker on creativity and learning. He has a couple of brilliant video talks on the TED site (http://www NULL.ted NULL.com/speakers/sir_ken_robinson NULL.html) that are well worth seeking out.

Anyway, here’s what Sir Ken had to say;

“For most of us the problem isn’t that we aim too high and fail – it’s just the opposite – we aim too low and succeed.”

Keep that quote in mind next time you tackle a brief, work on your folio or think about settling for close enough is good enough.

It could make the difference between you creating something good versus something great.