Whether you’re relaxing in Melbourne today, or contemplating the suckiness of being back at work on a Monday morning — take a few minutes to read Luke (http://heywhipple NULL.com) and Stan (http://branddna NULL.blogspot NULL.com)‘s advice.
It’s a public holiday in Melbourne today, so while I’m enjoying my day off I’ll be borrowing the wisdom of Luke Sullivan for today’s Whip.
Luke is the man behind the must read advertising book Hey Whipple. He’s a veteran of the industry and one of its wise men.
He recently published an article (http://www NULL.heywhipple NULL.com/2010/04/07/report-from-sxsw-interactive-i-see-dead-ad-jobs/) about a talk he gave at South By Southwest. It is required reading for anybody who works as a creative.
And especially for anyone contemplating a career as a creative.Tweet