The Monday Morning WHIP // 118

The great Paul Arden said “seek criticism, not praise” – and this week Stan’s found a gem from another industry great.

Criticism of your work is a good thing. It helps you make it better.

It may not seem like it at the time, but it will.

You can defend your idea.

You can argue against the criticism.

And you know what you may well be right.

But whenever I have a doubt about something, I always seek the wisdom of my betters.

And there is no better than Mr Bill Bernbach who always carried a small card in his

This is what that card said:

They might be right.

Written by Junior
Originally posted on: 18/04/2011
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