Stan (http://branddna NULL.blogspot NULL.com) gives us a lot of advice about folios and interviews and this is probably the most important of all.
Whenever you show your work to someone there is going to come a moment when they ask you a question about it.
You need to be prepared for that question.
How you do that is entirely up to you.
But it pays to look at your work and try and anticipate what questions may arise from it.
And work out how you will answer them.
Then when these questions arise, and believe me they will, you’ll have the answer. Right there and then.
Which is much better than on the train on the way home.Tweet