Ask Esther // 01

We’re pretty excited about our new column featuring none other than creative recruiter Esther Clerehan. For those of you who don’t know her already, Esther has been placing creative people in agencies for over two decades. She has worked with the best, from juniors to ECDs. Esther has lectured AWARD School in Sydney and Melbourne more times than she can count on getting your career started. There is no other creative recruiter with more experience to educate us on the art of the job hunt. We got the ball rolling for her debut column, but from now on it’s over to you. Go on, ask Esther – send an email to wtf@lifeatthebottom.com (wtf null@null lifeatthebottom NULL.com)

Junior: Ok Esther give us the low down on websites. Do we need one?

Esther Clerehan: Yes.

Whether you are junior or senior, you and your work needs to be viewable online. If you’re just starting out you can get away with one or all of the DIY sites. You should already know all the existing format/network possibilities, but we are talking Behance, Cargo, Krop, Tumblr, Loop etc.

You can only barely get away with that format searching for a job as a solo Copywriter, but if you are an Art Director or in a team, I’d hope for something more.

I’d expect a concept for starters. And a unique url.

Your website should be a portfolio that works for you while you sleep, figuratively and literally.

Make it sell. One of the biggest mistakes is to put too much on there. Leave something to show on your laptop or iPad for a face to face meeting.

Your site has less than a minute to grab an ECD or recruiter’s attention and then keep it as we surf through your profile and work.

Time how long a first time viewer might need to spend to get through the work.  You might need to halve it. A short, sharp site that is easy to load will get more attention than a tricky maze that requires a lot of time loading.

Do not segment your work by media, ever.

Differentiate your work by clients or projects and show how the campaign rolls out across the various platforms.

Make your bio interesting. You don’t have to use gimmicks. It doesn’t have to be a 3D animated wiki page of afl style match stats with a chefs hat rating. The main thing is that it speaks from the heart and introduces the reader to who you are, what you have done so far, what you love and what your skills are.

Have a LinkedIn Profile. The site is rubbish but it provides the link to the dryer facts of your life, has a link to your more creative website & more personal Twitter and maybe even a hilarious reference from your babysitter or supervisor from Coles. Don’t overdo the references on LinkedIn. Too many looks needy unless you are trying to be ironic, and you’re probably too junior to get away with that.

Finally, how you connect everything is important. Great site? Check. Regularly updated? Check. Linked through LinkedIn and Twitter? Check.

The content of your site is a whole other story and a question for another day.

Written by Junior
Originally posted on: 17/07/2011