Stan (http://branddna NULL.blogspot NULL.com) says: Sometimes you’ve got to be bad to be good.
Every now and again someone shows me an idea that at first glance could really be called nothing other than bad.
That idea could be totally off brief. It could be ill considered. It may be that the tone of voice isn’t right.
Or most likely it could be just plain wrong.
I’ve had ideas like these myself during my career. Lots of them.
That’s because getting the bad ideas out is simply part of the journey of arriving at a good one.
So if you find yourself with a rapidly growing pile of screwed up ideas in your bin don’t worry about it.
It’s all part of being a creative.Tweet