We think this is one of Stan’s (http://branddna NULL.blogspot NULL.com) best WHIP’s yet.
One of the things you have to watch for when getting ideas ready for a presentation is ensuring that the ideas are robust.
Not big. Not clever. Robust.
Of course big and clever as essential. But if those big, clever ideas aren’t robust they may not turn out as big as you imagined.
You see when you’re just a kid with a folio your ideas are yours and yours alone. But when you have a job, your ideas actually belong to the client.
And clients love to “contribute” to the idea.
So make sure, before you present an idea, that it is robust enough to survive the production process.
You’ll thank me for this advice one day. Promise!Tweet