This week, Stan (http://branddna NULL.blogspot NULL.com) moves into the profound stuff.
Over the last few weeks I’ve had a lot of coffees with a lot of interesting people.
All of them are making money from their creativity.
All of them work in the industry we loosely call advertising.
Yet none of them actually create advertising.
Well not advertising as we know it.
They’re developing apps, creating utilities, working on platforms and doing stuff with communities.
This excites me a lot.
What doesn’t excite me is the fact that most young people who show me their folio still have a book of print ads.
Agencies are full of very talented people doing great ads or at the very least passable ones.
So why would you bother trying to compete with them, when you could be doing things that are much more interesting and engaging?Tweet