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    Monthly Archives: December 2011

    The Monday Morning WHIP // 158

    We hate this time of year. It’s when Stan (http://branddna NULL.blogspot NULL.com) gets a break. He thinks it’s well deserved, but we think he should write Whip’s all year round, don’t you? Jokes! Merry Christmas, y’all!

    This is my last Whip for 2011, so I thought I’d leave you with some summer holiday reading.

    There’s still a few days till Christmas, so maybe put one of the books on your list for Santa.

    Merry Christmas!

     

    ReWork – Jason Fried (http://www NULL.amazon NULL.com/Rework-Jason-Fried/dp/0307463745/ref=sr_1_1?s=books&ie=UTF8&qid=1324173569&sr=1-1)

    I finished this book yesterday. It’s brilliant. There are more wise observations and important life lessons between its pages than any work related book I have ever read.

     

    Just Friends – Patti Smith (http://www NULL.amazon NULL.com/Just-Kids-Patti-Smith/dp/0060936223/ref=sr_1_1?s=books&ie=UTF8&qid=1324173650&sr=1-1)

    If you want to live a creative life, then this wonderful book is for you. Patti knew from a young age that she was an artist and for me defines what being creative person is all about.

     

    Hegarty on Advertising – John Hegarty (http://www NULL.amazon NULL.com/Hegarty-Advertising-John/dp/0500515565/ref=sr_1_1?s=books&ie=UTF8&qid=1324173669&sr=1-1)

    Get past the retina scorching orange cover and discover dozens of insightful tales of adland, ideas, creativity, boxer shorts and why you should always zig when others zag.

     

    The Slap – Christos Tsiolkas (http://www NULL.amazon NULL.com/Slap-Novel-Christos-Tsiolkas/dp/0143117149/ref=sr_1_1?s=books&ie=UTF8&qid=1324173684&sr=1-1)

    Being a good observer of people makes you a good writer. Being a good listener makes you a good writer. Nobody has observed, listened or written about suburban Australia quite like Christos Tsiolkas.

    WHIP |

    The Monday Morning WHIP // 157


    Life experience. Stan’s got plenty of it. He wants you to get it too. So consider it your holiday homework.

     

    I am always envious of young people who know they want to make a living as a creative.

    And even more envious of those who manage to crack an opportunity at a young age.

    But if life has taught me anything, it is that life experience is the greatest teacher of all.

    Whether that be travelling, taking public transport or ordering from a menu that’s written in a foreign language.

    Every experience you have adds a drop or two of wisdom to your creative reservoir.

    And the deeper your reservoir, the better your ideas will be.

    So with the summer holidays almost upon us, why not make time to get out and enjoy some new experiences.

    Trust me. They’ll come in handy one day.

    WHIP |

    Junior Event // 30

    30 events in 3 years! Look at us go. And what better way to finish twenty-eleven than with Grant Rutherford, who took a little time out from hanging out with dolphins (http://www NULL.campaignbrief NULL.com/assets_c/2010/06/Grant-Rutherford-Dolphin-thumb-300x224-28471 NULL.jpg) to tell us how to be the next ECD of DDB. Well, sort of, kinda. He’d be out of a job if he did that. Silly. Still, he taught us how to be better creatives by not hating Katy Perry and making us realise that beer is not a food group – and he made us laugh. At him. And his Dolphin. Anyway if you missed it, you missed out. We’ll see you next year at our next event, homies.

    DRINKS | Tags: ADVERTISING, DDB, DRINKS, GRANT RUTHERFORD

    The Monday Morning WHIP // 156

    This week the brief is you.

     

    Every big company, as far as I’m aware, has a marketing department.

    And the role of the people in these departments is to get brands noticed, considered and ultimately purchased.

    So who is looking after your marketing?

    That’s right kids….It’s you.

    Every time you send an email, every time you talk to an agency or potential client, every time you post something on Twitter, it’s all marketing.

    So don’t waste any opportunity to market yourself.

    Think about the way that email reflects on your personal brand.

    Think about what people are going to think after they hang up the phone after a conversation with you.

    And think long and hard about the stuff you post out there on the internet.

    Because all of it is marketing.

    Personal marketing.

    And if you get your marketing right, you’ll get noticed, considered and ultimately purchased.

    WHIP |

    Junior Jobs

    This boutique Brisbane agency is on the lookout for a young, hungry team who want to achieve awesome things. You’ll be independent, self-motivated and have 2-3 years in agency land under your belt working on integrated solutions for a range of clients. You’ll need to be skilled with your craft, the writer able to write long copy in a variety of voices and the art director all over the Adobe suite. You’ll get your hands on a diverse range of briefs, with plenty of opportunities to get some TV on your reel. Experience writing and creating for digital is a bonus. We may consider singles, but if you’re already in a functional team, that would go a long way.

    Email jenniferk@makecommunications.com (jenniferk null@null makecommunications NULL.com ) with folio .pdf, CV and any appropriate links.

    JUNIOR-JOBS |
              

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