The Monday Morning WHIP // 171

There’s nothing like a spring clean to get you thinking.

I spent the last few days clearing out the cupboards in my study. We’ve lived in our house for almost ten years, so there was a lot of stuff to go through.

Anyway tucked away at the back of the cupboard was something I had not seen for over five years – my print folio.

Believe it or not most of the ads in the folio still looked pretty good. Sadly the same could not be said for the dusty old cd-roms of digital work.

And therein lies the problem many young creatives face today – being current.

Digital is changing so rapidly, that today’s hot new thing will be old hat within a year or two.

Don’t believe me?

Well let’s just say that on one of my cd-roms was a 5 year old MySpace campaign. And even though the idea was still good, the medium dated it. Badly.

I don’t have a solution to this problem.

In fact I never even realised it was a problem until I saw that MySpace campaign.

But it is definitely something you should bear in mind if you’ve been hawking your folio around for a while.

Written by Junior
Originally posted on: 16/04/2012
Category: WHIP
Tagged: .
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