There’s nothing like a spring clean to get you thinking.
I spent the last few days clearing out the cupboards in my study. We’ve lived in our house for almost ten years, so there was a lot of stuff to go through.
Anyway tucked away at the back of the cupboard was something I had not seen for over five years – my print folio.
Believe it or not most of the ads in the folio still looked pretty good. Sadly the same could not be said for the dusty old cd-roms of digital work.
And therein lies the problem many young creatives face today – being current.
Digital is changing so rapidly, that today’s hot new thing will be old hat within a year or two.
Don’t believe me?
Well let’s just say that on one of my cd-roms was a 5 year old MySpace campaign. And even though the idea was still good, the medium dated it. Badly.
I don’t have a solution to this problem.
In fact I never even realised it was a problem until I saw that MySpace campaign.
But it is definitely something you should bear in mind if you’ve been hawking your folio around for a while.Tweet