We may be in the digital age – but this week Stan (http://branddna NULL.blogspot NULL.com) reminds us that paper and pen is still king.
Last week I did a big presentation to a client I’d never worked with before. In fact we’d only met ever so briefly the previous week.
As is usually the case, I chose to present my ideas as hand drawn layouts.
I generally do this on A3 paper but given the scale of the project I chose to do this presentation on A2.
Actually I don’t know why I’m telling you this, as the size of the paper is irrelevant.
What is important is that I chose to present drawings not professional looking layouts done on a Mac.
Suffice to say the client loved the ideas and at the close of the presentation made special mention of my “old school” approach to layouts.
I’d never thought of pen and paper as old school to be honest. It’s just the way I like to do things.
And whether I’m presenting a press ad, a direct mail piece, website designs or an app, I’ll always do it using hand drawn layouts.
Because when you unveil them to the client their sole focus is on the idea. Not the choice of font. Not the colours you have chosen. Just the idea.
And in 2012 the idea is more important than ever.Tweet