Awesome. Be it. Stan (http://branddna NULL.blogspot NULL.com) says.
Believe me when I say I’ve been in this business long enough to have witnessed massive change. Yet at the same time very little change.
One thing that hasn’t changed is how we showcase our talent to people who could hire us.
I’m talking about a portfolio.
Yes, I know I’ve probably written a dozen or more Whips about portfolios, but so what. They’re bloody important.
And they’re the one thing that has been impacted heavily by the arrival of digital technology, yet remain completely unchanged.
You see whether you have a swish new html5 website, a Pinterest portfolio, a pdf on an iPad or a good old fashioned black A3 folio, you need to make sure that what’s in it is nothing less than awesome.
Every idea. Every word. Every photo. Every page.
Anything less and you’re wasting your time.Tweet