I recently graduated from BA in Commercial photography which introduced me to the role of Art direction. I don’t see my self doing another 3 years at uni for financial reasons and heard so many people braking into the industry without a degree. I hope on attending award school in 2013 and will be doing a few courses at ad school before hand.
Am I going in the right direction? Is there anything else I should be doing to help?
A BA in Commercial Photography would be very useful for Art Direction. But it is only a part of the job. You need to be quite accomplished in the Adobe Creative Suite (Photoshop, Illustrator, InDesign). You need a passion and skill for typography and layout. You may already have all these things and if so, you are already more than halfway there. AWARD School is a way to get your “ideas” portfolio prepared. But there are others! You don’t have to wait for the 2013 School to get cracking on ideas. I am sure I have covered this in an earlier “Ask Esther” so scroll back and find a way to put together an Junior Art Director folio online, rather than a Photographic Graduate folio. It’s all about solving briefs creatively, even if you have to write the briefs yourself. Don’t wait for AWARD School, start now and get a head start.
You can ask Esther Clerehan anything about putting your book together, getting a job, what salary to ask for or what to do when someone steals your ideas. Go on, Ask Esther. There is no other creative recruiter with more experience to educate us on the art of the job hunt. You can email her here at junior at email@example.com (wtf null@null lifeatthebottom NULL.com).Tweet