The Monday Morning WHIP // 197


Anyone who has mastered the Four Hour Work Week deserves a little bit of credit wethinks. And Stan (http://branddna NULL.blogspot seems to think so too.

I read a terrific interview this week with Tim Ferris, author of the book The Four Hour Work Week.

One of the questions asked of Ferris was whether or not artists had a responsibility to market themselves.

Change the term artist to creative and I think you’ll learn a lot from what he had to say:

“It’s 100% their responsibility. If you want to be a tremendous artist, and then expect people to beat a path to your door, you can try that.
The fact of the matter is, it’s not going to happen unless you meet someone who makes that happen.
So you can make it accidental or you can grease the wheels of the universe and try to encourage those things to happen.

In that case, guess what? You’re marketing.

Marketing is knowing exactly who your customers are, and trying to get your product, your art to them.

If you are creating art for yourself, well great, go live in a cave and do it.

But if you’re doing it commercially and you have bills to pay, it’s not selling out to get your work to the people who most appreciate it.”

Written by Junior
Originally posted on: 26/11/2012
Category: WHIP
Tagged: .
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