This week Stan (http://branddna NULL.blogspot NULL.com) explains blood, sweat and tears are all the ingredients of luck.
A young team this week asked me how long it takes to become good.
The kids in question had just started their first creative job, so they obviously were good.
Their question was actually more about becoming proficient.
What I said to them applies to everyone.
You get better by doing. And the more you do, the better you get.
In his book Outliers, Malcolm Gladwell says that to become an expert in something takes around 10,000 hours of practice.
Not sure I completely agree with his theory, but he is definitely on to something.
Personally I like to apply the logic from an old Nike poster featuring AFL footballer Wayne Carey.
The headline said something along the lines of “People say I kick a lot of lucky goals. Funny thing is, the more I practice the luckier I get”.
And that my friends is the answer to the question.Tweet