Got a familiar feeling? It’s probably a bad thing writes our man Stan (http://branddna NULL.blogspot NULL.com) in this week’s Whip.
A lot of people will tell you not to be different just for difference sake.
And they’re pretty much right.
At least when it comes to your personality.
There’s nothing worse than a try hard.
But when it comes to your work you should always try to do something different.
After all, when was the last time you saw an ad for a bank that didn’t look like an ad for a bank?
Or a car ad on the TV that didn’t have a car in it?
So how ‘bout this week you take a look at your body of work and ask yourself if it’s different enough.
Because if it’s not, then it probably looks kind of familiar.
And work that’s kind of familiar is never going to get you noticed.Tweet