It’s nice to have you back after the long weekend, Stan (http://branddna NULL.blogspot NULL.com).
The other day we posted a link on the Junior Twitter to this quote by Andy Warhol:
“You need to let the little things that would ordinarily bore you suddenly thrill you”
I cannot emphasise enough how important that quote is to long term success as a creative person.
I have no real interest in cars, yet I have spent a large part of my life working on auto brands like Ford, Volkswagen, Peugeot and Nissan.
I am a 100% Apple fan yet I have worked on Microsoft, Compaq and Hewlett Packard.
In fact the only brands I’ve ever worked on that I truly had a personal interest in were beer brands.
But as a creative you are going to spend a large part or your working life working on brands and products that not only are you not interested in, but that it is impossible to get interested in.
Yet get interested you must.
An interest in packaging enabled Warhol to create two of his most iconic works – the Brillo Box and the Campbells Soup series.
So stop thinking about how you “wanna use your creativity” at work and start getting interested in shit that no one else finds interesting.
Because that, my young friends, is where the opportunities to build a successful career lie.Tweet