Your folio needs to communicate quickly.
This is not so easy to do when you have lots of clever digital and direct marketing ideas that need explaining.
But you need to find a way.
The people who look at your work are busy. Very busy.
So you need to make the most of the time they give you.
And the best way to do this is to have a folio of ideas that are easy to get.
So once you’re happy with the work you have collated, spend some time simplifying it.
Because the easier it is to understand the better the reception it will receive.Tweet