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    Feb 09, 10

    Juniorversity Lecture // 03

    “Brevity is the soul of wit.” – Polonius (http://en NULL.wikipedia NULL.org/wiki/Polonius), via Shakespeare

    Tags: JUNIORVERSITY, SHAKESPEARE

    Feb 05, 10

    Juniorversity // 04

    Dieter Rams (http://en NULL.wikipedia NULL.org/wiki/Dieter_Rams), simply put, has created some of the most beautiful objects of the 20th Century. But their beauty was never the point–it was an afterthought. The modernist maxim, ‘less is more’, was Rams’ key principle, applying it to all his most famous designs (http://www NULL.flickr NULL.com/groups/464886 null@null N22/pool/page1/) made at Braun since becoming Chief of Design in 1961. Jonathon Ive (http://en NULL.wikipedia NULL.org/wiki/Jonathan_Ive), the Senior Vice President of Design at Apple, also the designer of the iMac, iPod, and iBook, is known for his obsession with Rams’ work, evident across Apple’s entire product range (http://gizmodo NULL.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future). Rams, like so many other greats, was a man of principle. He outlines every single one (there are ten) in the second video below, using the best German accent you’ve heard since that crazy Hitler video (http://www NULL.youtube NULL.com/watch?v=lQnT0zp8Ya4).

    Tags: DIETER RAMS, JUNIORVERSITY

    Jan 29, 10

    Juniorversity // 03

    Frank Lloyd Wright (http://en NULL.wikipedia NULL.org/wiki/Frank_Lloyd_Wright) was one of the greatest thinkers to ever live. He was a man of ideals and passion, he held a vision of how the world ought to be, and he continuously strove to make it a reality through his work. The greatest and most enduring of all his ideals was to make the architecture of buildings as organic as the ground they sat on. He called it Organic Architecture (http://en NULL.wikipedia NULL.org/wiki/Organic_architecture), which had many modernist similarities to the other major architectural movement of the early 20th Century, The International Style (http://en NULL.wikipedia NULL.org/wiki/International_style_(architecture)), yet differentiated itself by retaining it’s connection to the natural world. This philosophy is best described through his greatest works: Taliesin (http://en NULL.wikipedia NULL.org/wiki/Taliesin_(studio)), Fallingwater (http://en NULL.wikipedia NULL.org/wiki/Fallingwater), and The Guggenheim Museum, New York (http://en NULL.wikipedia NULL.org/wiki/Solomon_R NULL._Guggenheim_Museum)–all enduring works of incredible power. But if you take only one idea from Wright, make it his idea of what an education should be. As you’ll hear in the second video below, the most important lessons in our short and insignificant lives are often the ones we are enlightened to, not conditioned to think.

    Tags: FRANK LLOYD WRIGHT, JUNIORVERSITY

    Jan 26, 10

    Juniorversity Lecture // 02

    “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand (http://www NULL.paul-rand NULL.com)

    Tags: Paul Rand, Simplicity

    Jan 22, 10

    Juniorversity // 02

    George Lois (http://georgelois NULL.com/) was probably the most powerful adman in late 20th-Century New York. His idea of advertising was big, simple, to the point, and always made you do something. He created Lean Cuisine out of nothing, made MTV into a global behemoth, turned Tommy Hilfiger into a household name overnight, and made the most famous Esquire magazine covers of all time (http://www NULL.nytimes NULL.com/2008/04/27/arts/design/27mcgr NULL.html?_r=1). But the very best thing about George Lois was his way of seeing the world–a trait evident in the video below, which can be credited to a childhood spent in the Bronx during the 1930s. Every communicator who wants to affect change has a lot to learn from George Lois (http://nymag NULL.com/nymetro/news/media/features/n_8399/), whether or not his motivations were slightly askew. Do not let your education stop here.

    Also posted in ADVERTISING | Tags: GEORGE LOIS, JUNIORVERSITY

    Jan 19, 10

    Juniorversity Lecture // 01

    “Do something everyday regardless. Nothing will happen unless you first initiate a process of cause and effect. This starts with an action.”
    - David Horvitz (http://www NULL.davidhorvitz NULL.com/)

    Tags: DAVID HORVITZ

    Jan 15, 10

    Juniorversity // 01

    Juniorversity — presenting an educational video from the internet every week.

    Paul Rand (http://www NULL.paul-rand NULL.com) is a total banana. A crazy old coot who Laszlo Moholy-Nagy (http://en NULL.wikipedia NULL.org/wiki/Laszlo_Moholy-Nagy) called, “an idealist and a realist, [who used] the language of the poet and business man.” Students of design will know him well. But students of design should not know him best. His approach to communication and art (http://www NULL.paul-rand NULL.com/thoughts NULL.shtml) is especially pertinent to writers, architects, publishers, photographers, advertisers, and above all else, thinkers. Although Rand may be a total banana, his legacy is that of a true genius–an original maverick of communication and modernist philosophy. We suggest you watch these more than once.

    Also posted in DESIGN |
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