Junior - Celebrating life at the bottom

Dec 12, 11

The Monday Morning WHIP // 157

Life experience. Stan’s got plenty of it. He wants you to get it too. So consider it your holiday homework.

I am always envious of young people who know they want to make a living as a creative.

And even more envious of those who manage to crack an opportunity at a young age.

But if life has taught me anything, it is that life experience is the greatest teacher of all.

Whether that be travelling, taking public transport or ordering from a menu that’s written in a foreign language.

Every experience you have adds a drop or two of wisdom to your creative reservoir.

And the deeper your reservoir, the better your ideas will be.

So with the summer holidays almost upon us, why not make time to get out and enjoy some new experiences.

Trust me. They’ll come in handy one day.

WHIP |

Dec 11, 11

Junior Event // 30

30 events in 3 years! Look at us go. And what better way to finish twenty-eleven than with Grant Rutherford, who took a little time out from hanging out with dolphins (http://www NULL.campaignbrief NULL.com/assets_c/2010/06/Grant-Rutherford-Dolphin-thumb-300x224-28471 NULL.jpg) to tell us how to be the next ECD of DDB. Well, sort of, kinda. He’d be out of a job if he did that. Silly. Still, he taught us how to be better creatives by not hating Katy Perry and making us realise that beer is not a food group – and he made us laugh. At him. And his Dolphin. Anyway if you missed it, you missed out. We’ll see you next year at our next event, homies.

DRINKS | Tags: ADVERTISING, DDB, DRINKS, GRANT RUTHERFORD

Dec 05, 11

The Monday Morning WHIP // 156

This week the brief is you.

Every big company, as far as I’m aware, has a marketing department.

And the role of the people in these departments is to get brands noticed, considered and ultimately purchased.

So who is looking after your marketing?

That’s right kids….It’s you.

Every time you send an email, every time you talk to an agency or potential client, every time you post something on Twitter, it’s all marketing.

So don’t waste any opportunity to market yourself.

Think about the way that email reflects on your personal brand.

Think about what people are going to think after they hang up the phone after a conversation with you.

And think long and hard about the stuff you post out there on the internet.

Because all of it is marketing.

Personal marketing.

And if you get your marketing right, you’ll get noticed, considered and ultimately purchased.

WHIP |

Dec 04, 11

Junior Jobs

This boutique Brisbane agency is on the lookout for a young, hungry team who want to achieve awesome things. You’ll be independent, self-motivated and have 2-3 years in agency land under your belt working on integrated solutions for a range of clients. You’ll need to be skilled with your craft, the writer able to write long copy in a variety of voices and the art director all over the Adobe suite. You’ll get your hands on a diverse range of briefs, with plenty of opportunities to get some TV on your reel. Experience writing and creating for digital is a bonus. We may consider singles, but if you’re already in a functional team, that would go a long way.

Email jenniferk@makecommunications.com (jenniferk null@null makecommunications NULL.com ) with folio .pdf, CV and any appropriate links.

JUNIOR-JOBS |

Nov 28, 11

The Monday Morning WHIP // 155

Are you climbing Everest or just hanging out at basecamp?

I put a call in to my financial planner the other day but was told he was unavailable for the next two weeks as he was climbing Mount Everest.

Which is not the sort of behaviour I expect from a nerdy accountant to be honest.

But when I did a bit of digging, I found out that many high level business people tackle challenges like this.

Getting a job as a creative is a bit like climbing your own personal Everest.

It’s something that requires guts.

And persistence.

It’s something that doesn’t happen in a day or two.

In fact it’s a very long haul.

And along the way you will encounter a great deal of hardship and suffering.

But when you scale that mountain you will experience a feeling like no other.

WHIP |

Nov 21, 11

The Monday Morning WHIP // 154

This week Stan gets us thinking about whether we’re being creative with our creativity.

Did you see the article in the news the other day about kids creating mobile apps? (http://www NULL.theage NULL.com NULL.au/digital-life/smartphone-apps/appy-kids-making-big-bucks-20111116-1nj3u NULL.html)

And when I say kids I don’t mean young people. I mean bloody 14 and 15 year old kids.

This morning I read about a girl who created a successful web business at 18 who has now, at the age of 20, has been accepted into a start up incubator program in the US. (http://www NULL.theage NULL.com NULL.au/technology/technology-news/aussie-nikki-joins-silicon-valley-millionaire-factory-20111118-1nlud NULL.html)

I cannot tell you how envious I am of these kids.

Yes, I know what you’re thinking, they’re probably nerds.

But guess what kids – these young people are using their creativity to create things that make money.

Now I don’t know about you, but maybe, just maybe, this is a better way to pursue a creative career than hawking a folio around or doing something like Award School.

Then again, maybe not.

Definitely food for thought on a Monday morning though.

WHIP |

Nov 14, 11

The Monday Morning WHIP // 153

This week, Stan (http://branddna NULL.blogspot NULL.com) moves into the profound stuff.

Over the last few weeks I’ve had a lot of coffees with a lot of interesting people.

All of them are making money from their creativity.

All of them work in the industry we loosely call advertising.

Yet none of them actually create advertising.

Well not advertising as we know it.

They’re developing apps, creating utilities, working on platforms and doing stuff with communities.

This excites me a lot.

What doesn’t excite me is the fact that most young people who show me their folio still have a book of print ads.

Agencies are full of very talented people doing great ads or at the very least passable ones.

So why would you bother trying to compete with them, when you could be doing things that are much more interesting and engaging?

WHIP |

Nov 07, 11

The Monday Morning WHIP // 152

As much as we’d like to say this week the WHIP is about Connect 4 and an upcoming tournament we’re holding at the next event, Stan (http://branddna NULL.blogspot NULL.com) has something else to say about con-network-ecting.

Since you left college how many people have you shown your work to?

Quite a lot I imagine.

Because whether you want to be a writer, designer, photographer, film maker or any other kind of creative, you need to show your stuff to people in order to get a look in at opportunities.

So out of all those people you’ve seen, how many of them have you connected with on Linkedin?

Yes Linkedin.

Not a lot I imagine.

Sure it may not seem as fun as Facebook or as witty as Twitter, but as far as your career goes Linkedin is where you should be focussing you your social networking efforts.

Because it enables you connect with people of influence. And through that, if you’re clever, see who else they’re connected to.

Just like you can on Facebook.

But rather than sharing party pix and dumb arse status updates, Linkedin is all about work.

And isn’t that, after all, where your efforts should really be aimed?

WHIP |

Nov 04, 11

The Junior Mixtape // 08

Well, we haven’t had one of these for a while. Our stereo is a little lacking in sounds, so we thought yours might be too. And! We have a new mix-tape pair extraordinaire! We lost our previous lad (http://anotherpatrickcollins NULL.com) (he’s off doing super cool things in Denver, Colorado (http://denverofcourse NULL.com/)), so Comeback Kid (http://comebackkid NULL.com NULL.au) are helping us belt out the beats.

Dance! Dance! Dance! They even made the cover too, they’re pretty rad.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here (http://www NULL.adobe NULL.com/shockwave/download/download NULL.cgi?P1_Prod_Version=ShockwaveFlash&promoid=BIOW). You also need to have JavaScript enabled in your browser.

Or, right click here to download. (http://dl NULL.dropbox NULL.com/u/5619898/Junior%20Mix%20Tape%2008 NULL.mp3)

Every month we like to profile a young artist/designer/writer/etc via the mixtape cover. Are you interested? Email us, wtf@lifeatthebottom.com (wtf null@null lifeatthebottom NULL.com)

MIXTAPE | Tags: COMEBACK KID, MIXTAPE

Oct 31, 11

The Monday Morning WHIP // 151

While we’re now three, and have accumulated Fisher Price trucks, kitchens and play pens, Stan (http://branddna NULL.blogspot NULL.com) thinks you should now be onto it enough to have lost the training wheels.

Junior turned three this week.

Experts say that children learn more in their first three or four years than they do throughout the rest of their life.

I’m not sure if that’s 100% true, but it sure sounds impressive when you quote it.

If it is true, then it stands to reason that if you visit Junior regularly then you should by now have absorbed enough wisdom to last you a lifetime.

Or a least enough for a career.

Which you most probably have, but chances are it isn’t enough to get you through the door and behind a desk.

And as harsh as it may sound, that is the grim reality.

But, as the cliché goes, when the going gets tough the tough get going.

So don’t dismay. Don’t feel sorry for yourself. And definitely don’t give up.

Getting a job where you make money from your creativity has never been easy.

If it was every idiot with a half baked idea would be doing it.

Keep on working on your concepts. Keep on sharing your thinking with senior people. Keep on asking for criticism of your work. Keep on making coffees to support yourself in the mean time. And most of all keep on keeping on.

Because you don’t need to be the best qualified person for the job. You need to be the person with the passion and persistence to land it.

WHIP |

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Dec 12, 11

The Monday Morning WHIP // 157

Dec 11, 11

Junior Event // 30

Dec 05, 11

The Monday Morning WHIP // 156

Dec 04, 11

Junior Jobs

Nov 28, 11

The Monday Morning WHIP // 155

Nov 21, 11

The Monday Morning WHIP // 154

Nov 14, 11

The Monday Morning WHIP // 153

Nov 07, 11

The Monday Morning WHIP // 152

Nov 04, 11

The Junior Mixtape // 08

Oct 31, 11

The Monday Morning WHIP // 151

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