Ask Esther // 57

Hey Esther, I'm an Advertising student in my final year. I was wondering what the best way was to write an email to an HR person at a large company on the client side? I'm finding it incredibly difficult to land internships at any advertising agencies (having being hung out to dry by XXXXX over the Summer), and thought I'd go all out with larger company's instead. Shall I just attach a cover letter alongside an eye catching subject line in the email, or write eye catching ... Read More! »


The Monday Morning WHIP // 244

As a creative director I get to see a lot of ideas that are not yet fully formed. Some of them are worth persisting with but many are destined for the garbage bin. If you are getting frustrated than many of your ideas are not seeing the light of day then you have two options: Have more ideas or have better ideas. Either way you have to keep on trying. Failure is part of success. It’s also an invaluable source of learning. So keep your chin up and keep on ... Read More! »


The Monday Morning WHIP // 243

A wet weekend in Melbourne, so I decided to get stuck in to the continually growing pile of books on my bedside table. First up was Dave Trott’s Predatory Thinking. It’s essentially a collection of the fables and tales from his blog. Which means it’s filled with great, easy to read stories, that are rich in allegory. One of the pieces of wisdom that stayed with me, was to kill off any ideas you have had that are liked by everyone. Sounds bizarre, doesn’t it? But ... Read More! »


The Monday Morning WHIP // 242

I’m not one for sharing those inspirational quotes you see on Pinterest ‘n stuff. But today I saw one on Tom Morello’s twitter and I felt I had to share it. “You are going to want to give up. Don’t.” Obviously for Tom this was a quote around political struggle. But for me it summed up life for people in the creative industries. As I’ve often said, having an idea is the easy part. The real challenge is actually making it happen. People will question your ... Read More! »


The Interview Series // 53

Nick Kelly is a talented chap. In his previous life as a creative at Clemenger BBDO Melbourne, he created award winning campaigns for the Melbourne International Film Festival and AWARD. These days though, he's shifted his focus to directing. In fact, you've probably seen his most recent work - if you're one of the 2.4 million people who have watched a bunch of builders shout empowering statements to women passing by as part of Snickers' 'You're not you when you're hungry' campaign. You just ... Read More! »


Ask Esther // 56

Hello Esther, I've just recently graduated with a Bachelor's in Graphic Design, and a minor in Advertising. Looking for a job is rather difficult since both fields are extremely competitive. I do have a couple of "dream jobs" in mind but they aren't hiring at the moment. I was wondering would it be okay to call and speak with the creative director at the company or even sending a message via email? Thank you for your time and consideration, Job Dreamer Dear Job Dreamer, Very few ... Read More! »