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    Tag Archives: COMMITMENT

    The Monday Morning WHIP // 31

    whip31

    Everyone knows you don’t make friends with science. But what many don’t know is that it can build your contacts. And make your ideas bigger. AND make you a better creative. It’s an age-old but relevant theory. Today, professor Stan (http://branddna NULL.blogspot NULL.com/) has his white coat on and what he’s got to say ain’t boron (http://en NULL.wikipedia NULL.org/wiki/Boron).

    Those of you who managed to stay awake during science classes at school are sure to be familiar with Newton’s Laws of Motion.
    My favourite is #3: For every action there is an equal and opposite reaction.
    This law applies just as much to getting into the creative industries as it does to movement and science. Here’s how:

    Work on your folio – It will get better.
    Think big – You’ll have bigger ideas.
    Ask for advice – You’ll increase your knowledge.
    Seeks criticism – You’ll become a better creative.
    Show your work to other people – You’ll build a network of industry contacts.

    Somehow I don’t think old Isaac Newton had getting a job as a junior in mind when he developed his Laws of Motion.
    But I’m sure he’d agree that you should definitely be applying his 3rd Law to your job search.

    ADVERTISING, DESIGN, WHIP, WRITING | Also tagged ADVERTISING, CREATIVITY, DESIGN, FOLIO, HUNGER, INSPIRATION, JOB HUNTING, NEWTON'S LAW OF MOTION, SCIENCE, TIPS, WHIP, WRITING

    Tag Archives: COMMITMENT

    The Monday Morning WHIP // 22

    whip22

    Once you’ve got a job in this industry, don’t do what you’re supposed to do. What does that mean? Stan (http://branddna NULL.blogspot NULL.com/) explains that if you want to be the Creative Director one day, you have to act the opposite from day one.

    Regular readers of the Monday Morning Whip will know that I love to bang on and on about how tough you need to be to get any kind of creative job.

    Well guess what kids – It ain’t getting any easier!

    So let’s say that you finally manage to get a foot in the door. Where to from there?

    Whatever you do, don’t just sit back and wait for the great briefs to turn up on your desk.

    You need to be proactive. You need to make your presence felt. You need to make yourself indispensable.

    Just because creative people are renowned for rocking into the office around 9.30am doesn’t mean you should.

    Just because the Creative Director goes to lunch at 12.20pm and doesn’t come back for a couple of hours doesn’t mean you should.

    And just because other people where you work are arrogant and rude doesn’t mean you have to be.

    Be nice. Work hard. Really hard. And take any brief that arrives on your desk and do something with it. Add value to everything you do.

    If what I’ve just told you to do sounds a bit too much like hard work, tough. If all you wanna do is sit around and dream up ideas you need to get a reality check. And fast.

    Last week’s Junior interview with Todd Lamb had one of the most insightful comments about working in the creative industries I have ever read. I’ll leave you to ponder it for yourself:

    Junior: How did you go from uni student to working at three of the world’s great agencies?
    Todd: “The world’s great agencies”. That’s funny. They’ve done great stuff, but it’s important to know that these are businesses. You should be aware of that. This isn’t a bunch of hippies sitting around a commune, cracking jokes.

    ADVERTISING, WHIP | Also tagged ADVERTISING, HUNGER, TIPS, WHIP, WORK

    Tag Archives: COMMITMENT

    The Dear Junior Series // 03

    simon

    Getting a job. For some people it’s the most exciting thing in the world. The thrill of the chase! Picking your favourite studio, agency, magazine, firm, whatever of your choice and banging down their door until they give you a desk and some pens. For others, its a scary, dangerous and intimidating journey. The interviews, the phone calls, the waiting, the pain! Well, we hear you friends. So we’ve asked someone who actually does the hiring for a little bit of inside info on what to say. That someone is Simon Hakim, the Managing Director and all-round forward thinking guy at The Surgery (http://www NULL.thesurgery NULL.com NULL.au).

    Junior: There are many juniors out in the world desperately trying to get a job right now, but having no luck. From the many years of hiring people, especially juniors, what advice do you have to help them finally land a job?

    Simon: Basically, people should approach a prospective job and its company with some kind of plan.

    I’ve been to lots of meetings of late with young and senior folk wanting a job in advertising and/or with The Surgery. After all the coffee, beer and talking, there seems to be one inherent theme that constantly worries me.

    Yes we know you want a job.
    Yes we know you want a job in advertising as a suit, creative, public relations person or as a digital person.
    Yes we know you are qualified, have experience and think you’d be perfect for a role with The Surgery.
    Yes we know you’ve done this before. Or haven’t done this before but think you’d be good at it.

    But by the sounds of it all, you just want a job. You don’t really know why, other than you’d be good at whatever it is you are applying for.  You just really want to work there or you kinda just need the money.

    I won’t employ someone who doesn’t really know what they want or can offer me or my clients.

    I want someone saying:

    “You guys could soon be the hottest creative agency, but your work can be improved, and I’ll show you how to get there” or;

    “I want to be creative director in five years time” or;

    “Here are three ideas for three clients you have and this is why I think it would work and what the benefit to them would be. When can we present?”

    Be proactive. Understand what you want and where you are going. Have a plan. Be creative and come up with ideas that benefit the agency or their clients. Give them a reason to employ you.

    ADVERTISING, DEAR JUNIOR | Also tagged DEAR JUNIOR, HUNGER, JOB HUNTING, RECESSION, SUCCESS

    Tag Archives: COMMITMENT

    The Monday Morning WHIP // 07

    This is very fitting. Last week, we had no interview to post. If Junior was our nine to five, this week we’d have no job. But luckily this isn’t our job, and we have no bosses but ourselves. What we do have is supporters. People like Stan (http://branddna NULL.blogspot NULL.com/). These are the people who deserve our 100% commitment. So this week we’re taking it on the chin and letting Stan (http://branddna NULL.blogspot NULL.com/) use us as an example. It also happens to be some good advice for every keen 20-something who’s never been through a recession before. Because we’re all about to find out exactly what ‘adding value’ means.

    When you’re a kid, excuses are a part of life. Excuses for why you never tidied your room. Excuses for why you never finished your homework. And as you get older, excuses for why you never handed in an assignment on time.

    Well guess what kids – Excuses don’t cut it in the real world.

    Miss an important deadline and you’ll get your arse kicked. No excuse will save you. Not even your little Jack Russel puppy getting run over by a granny so old she shouldn’t even be driving.

    This applies to everyone living life at the bottom, including the two wannabe media tycoons who run Junior.

    Imagine if the team at the Herald Sun put out a newspaper without anything on the front page, except for an excuse about how they’re currently working on some new aspects to their website.

    Rupert Murdoch would have them out on their arses before you could say tabloid journalism.

    Remember kids the world doesn’t owe you a living. But you owe those who support you, back you or employ you nothing less than 100%.

    100% effort. 100% commitment. 100% everything. Except excuses of course.

    WHIP | Also tagged WHIP
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