George Lois (http://georgelois NULL.com/) was probably the most powerful adman in late 20th-Century New York. His idea of advertising was big, simple, to the point, and always made you do something. He created Lean Cuisine out of nothing, made MTV into a global behemoth, turned Tommy Hilfiger into a household name overnight, and made the most famous Esquire magazine covers of all time (http://www NULL.nytimes NULL.com/2008/04/27/arts/design/27mcgr NULL.html?_r=1). But the very best thing about George Lois was his way of seeing the world–a trait evident in the video below, which can be credited to a childhood spent in the Bronx during the 1930s. Every communicator who wants to affect change has a lot to learn from George Lois (http://nymag NULL.com/nymetro/news/media/features/n_8399/), whether or not his motivations were slightly askew. Do not let your education stop here.