Juniorversity // 02

George Lois was probably the most powerful adman in late 20th-Century New York. His idea of advertising was big, simple, to the point, and always made you do something. He created Lean Cuisine out of nothing, made MTV into a global behemoth, turned Tommy Hilfiger into a household name overnight, and made the most famous Esquire magazine covers of all time. But the very best thing about George Lois was his way of seeing the world--a trait evident in the video below, which can be credited to ... Read More! »