George Lois was probably the most powerful adman in late 20th-Century New York. His idea of advertising was big, simple, to the point, and always made you do something. He created Lean Cuisine out of nothing, made MTV into a global behemoth, turned Tommy Hilfiger into a household name overnight, and made the most famous Esquire magazine covers of all time. But the very best thing about George Lois was his way of seeing the world–a trait evident in the video below, which can be credited to a childhood spent in the Bronx during the 1930s. Every communicator who wants to affect change has a lot to learn from George Lois, whether or not his motivations were slightly askew. Do not let your education stop here.