The Monday Morning WHIP // 91

This week's Guest Whip comes from Luke Sullivan, previous interviewee and author of Hey Whipple, Squeeze This: A Guide To Creating Great Advertising. John Cusack’s character in the movie Say Anything. “I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed.” So the other day, I am walking down the agency hallway. Dude walks ... Read More! »


The Interview Series // 32

Back in 1998, the distinguished dewd pictured above, Luke Sullivan, wrote a book called Hey Whipple, Squeeze this. In the twelve years since its release, Hey Whips has become THE go-to book for all aspiring advertising creatives. There are several reasons why this is the case, but the only one really worth knowing is because Luke has that innate quality to call bullshit and talk straight. A quality that all great admen and women certainly seem to have. Unequivocally speaking, Luke Sullivan ... Read More! »