The Monday Morning WHIP // 232

I’ve just been asked to MC a student folio night at a local university. Which means there’s another group of students about to graduate with books full of fresh thinking and new ideas. So if you’re in the hunt for a creative role you’ll need to up the ante in your job search. It’s never been easy to crack a gig where you can put your creativity to work. But with university graduation season upon us, you’re going to have a hell of a lot more competition. Good luck! ... Read More! »

The Monday Morning WHIP // 231

When you work on ideas you tend to generate a lot of scribbles, notes, drawings etc. My advice for you today is to make sure that you keep them. Not forever obviously, but during the course of the project. Because buried in that pile of paperwork could be an idea you never noticed. Or an idea that you should’ve pursued but didn’t. And maybe, just maybe, a better idea than the one you’ve been developing. Of course you may never ever look at your notes and ... Read More! »

The Monday Morning WHIP // 230

Legendary advertising figure Leo Burnett once said that curiosity about all aspects of life was the secret to being a great creative. He’s right. Far too many young people I come across think that the secret to doing great creative work is looking at award winning creative work. It’s not. By all means study that work for insights into how to think bigger and make your work better. But to create something truly original and fresh, I recommend you heed Mr Burnett’s ... Read More! »

The Monday Morning WHIP // 229

Think about it. How many ideas do you come up with a day? Anyone can have an idea. They’re free. All you have to do is think of one. Of course many ideas are not very good. Or very big. But luckily it don’t cost anything to have them. So if your ideas aren’t big enough go have some that ... Read More! »

The Monday Morning WHIP // 228

As always, Stan says it better than we ever could in his Monday Morning WHIP. Had a couple of beers with an old creative director mate yesterday. We got talking about the number of people we’d seen come and go during the course of our careers. The secret, he said, to a 20 plus year career as a creative is to make yourself known for something. What that thing was wasn’t necessarily all that important, he said, as long as you give people a reason to remember you. Now that the ... Read More! »

The Monday Morning WHIP // 227

Anything is possible if you've got the idea. I’ve just been putting the finishing touches to a talk I’m giving at RMIT University next week. It’s called Technology Changes – People don’t. The talk was inspired by a couple of wannabe creatives I saw recently, who got so tongue tied trying to explain the technology behind their digital ideas that their ideas were completely lost. If you have digital ideas (and it’s 2013 so you must have) please don’t get distracted by ... Read More! »