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    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 15 (Part Two)

    glendynivin

    Yesterday we posted Part One of our drinking escapades with Glendyn (http://glendynivin NULL.com). If you haven’t read it yet, do so here. Umm, so, yeah… You wanna know something funny? You do? Cool. Cause we’ve already written an intro to the first part and now we’ve said all we can say. We sat down with Glendyn for two hours, gathered one hour and forty five minutes worth of audio, and had it transcribed into a 10,000 word interview nightmare! How do you edit something like that? Crazy, huh? One day we’ll show you all the other bits we didn’t add in. Things like when the waiter brought our beers over or Ed had to go to the toilet. That’s where the magic is. In the meantime, read the interview then go see Glendyn’s new movie. It’s called Last Ride (http://lastridemovie NULL.com) if you didn’t know already. Read on!

    Junior: Winning at Cannes and at the AFI’s for Crackerbag must have been a turning point for you, a bit of recognition?

    Glendyn: I never made Crackerbag to go, “I’ll make this film, send it to a festival, win an award, and then go on to make a feature”. I just wanted to make a short film. When I made it I thought if I can make this and show my Mum and my friends at Christmas that would be really cool. I just really wanted to make a film; even if it was shit I was still going to be happy with it. Everything else that happened when we finished the film was a huge bonus.

    Jr: Is there any trick to entering something like Cannes?

    G: I downloaded the entry form from the internet, filled it out, put it in a Post-Pack, kissed the package, gave it good energy and sent it off. The next thing we knew there was a phone call from a French guy saying we were in the competition. I had no idea what that really meant. I was so naive about the whole thing; I just kind of went along for the ride. Things happen for a reason.

    Jr: Why did it win? Do you know why?

    G: I think Crackerbag had a universal story. Working with anything to do with childhood – I didn’t know this beforehand, but I’ve travelled around the world with the film since and shown it in different countries with different audiences – and someone always comes up and says “that film is about me when I was a kid”. The first time someone said that to me I was in Russia, at the Vladivostok Film Festival. This little pepper pot Russian, hard-faced woman with a floral headscarf came up and said through a translator ‘that film is about me’. And I remember thinking ‘it’s not about you, it’s about me’. To the most ridiculous amount of detail, that film is about me. I thought only my Mum and my brother would get that. It’s the same car, the same posters in the room. I guess I realised that if you are a child, no matter who you are, where you are, where you grow up, you experience moments in your life where you see that things aren’t what you thought they were or that your world is a little bit bigger. That was it; it was a really good story about being a child.

    Jr: It seems that creating a masterpiece takes so long. You’re creating something about you and it’s all about your creativity and not about clients – going on a journey like that, it becomes not about anybody else but about you. Did you find making ‘Last Ride’ to be a big personal journey?

    G:
    Definitely. It is hard sustaining energy over five years. Particularly when you have got your own personal life, moneymaking work, and all that sort of stuff. We went on this road trip, six weeks travelling five or six thousand kilometres through the desert. I think the idea of removing yourself totally from your comfort zone is a really great thing. I’ve always seen making films of any kind as being like an explorer, like being out in outerspace. I like to always force myself into places where I don’t belong with open eyes and an open heart, and take in and translate what you are experiencing.

    Jr: Were there any moments when you were filming ‘Last Ride’ where you thought, ‘I don’t love this anymore’?

    G: No. It was more like, ‘How can I love it even more?’ To be in the middle of directing a feature film is one of the most overwhelmingly stressful situations you can put yourself in. If you find yourself doing it with something that you aren’t in love with or aren’t 150% committed to, it would turn that stressful situation into absolute terror. There’s so many times when I was making the film that I thought to myself that I wished I packed supermarket shelves because it would be a really easy job; I’d earn money, I could go home and relax, watch TV and all that sort of stuff.

    Jr: Yes!

    G: But it’s always the story and the characters and the need to tell that story or at least to try to, is the thing that drives you to keep doing it. Every single shot and everything that you do on a feature film is a battle. You look at every shot as sacred. Every moment is trying to create something. To me if you’re doing it and not believing in it that would be terrifying. I’m sure that there are people that can do it, but in that situation I would rather be packing a supermarket shelf.

    Jr: Now you’ve had that taste of doing a feature, do you think you will get to a stage where that is all you want to do? Leave TV commercials behind?

    G: If I could do features and nothing else now I would do it. For me it would be the most privileged existence. But I don’t think that’s going to happen for a while. Not that I can see at the moment. But you never know. Right now I’m quite happy at the to divide my time between commercials, developing features and other creative projects.

    Jr: OK, so we’ve got some questions for the budding filmmakers out there. First up, how do you go about getting funding for your films? Is it public, is it private, and does that make a difference with the creative direction of the film?

    G: ‘Last Ride’ was pretty much funded traditionally. Money from Screen Australia, Film Victoria, South Australian Film Board, The Adelaide Film Festival, Madman, and right at the last minute I got some private money. That’s kind of the way most feature films are made here. We didn’t have a big budget, it was $3.5 million. People aren’t putting a lot of private money into films, particularly not that much money. I don’t think we had to jump through any hoops, it was always “this is the film we are making”. No one stepped in at anytime and told me or anyone to do anything different, to edit it a certain way, etc. Having done Crackerbag definitely helped and opened a lot of doors.

    Jr: Did having Hugo Weaving help?

    G: Definitely. It’s a pretty full on script, and people relax when you have a darker script with a name attached to it. Everyone is looking at how you can market the film and if you have Hugo in the role, Hugo can help sell the film.

    Jr: At what stage did he come on board?

    G: About two years ago. Once we were happy with the script. Then it was still probably another year before we got final go ahead. Everything takes so long; it is a very slow train to jump aboard. Which is why finding something that you are really in love with is important because there is a lot of times when it won’t be giving you any love back, but you have to keep loving it.

    Jr: So how do you go about pitching to get funding?

    G: I think I’m really bad at pitching, but I’ve had to do a lot of it, so hopefully I’m getting better. Some people are great at it. When it comes down to it though you can pitch the film in a really great way to someone but is that the person you want to make the film with? It’s about relationships, always about relationships. If someone says ‘No’ to you, it doesn’t mean you shouldn’t do it. You just have to find another way, or a cheaper way, or half a way, or another person to work with. You want to fund a film with people who want to make the film WITH YOU and vice versa. When we were really in the thick of raising money for Last Ride, we took a meeting with this creepy American guy, he was saying all the right things, and sounded impressive. But I had this really strong feeling. I thought, even if he takes out his cheque book and gives us the full amount right now, I won’t be able to accept it because I really don’t want to make the film with this guy; we wouldn’t be making the same film. And that would be a huge mistake.

    Jr: Finally, have you any tips for the young filmmakers out there, no matter if they’re in high school, uni, or post-uni?

    G: Get a camera, shoot stuff and cut it. There is no better experience than the experience itself. I kind of see filmmaking as a process of making millions of mistakes, so you have to get out there and start learning from the mistakes. I’m still making mistakes and learning from them and I think I will be forever.

    I found music clips a really good way to learn. I always wanted to do film clips, but I had no idea how to get into it. The whole thing was demystified for me when I realised that even the people that are really good at film clips only do them for a certain amount of time, especially in Australia because the budgets are so small. Even if you are really good you can only pull so many favours for so long. So feel free to go into a record company with a basic show reel and say ‘I really want to make a film clip’ and in a few weeks you might get a small budget and a song to make a film clip for. Film clips are better in some ways if you are trying to learn about ‘craft’ (than say commercials), because most times you have more creative control, they’re longer so you have to shoot more and cut more, and they’ll always get shown on Rage. Whereas your first ads, you kind of don’t have a lot of control so you don’t really have a chance to show what you can do.

    For me also it was about finding heroes. People who when you read their books or watch their films that you see that they weren’t ever being locked down to a style or a time or a place, but that they just did what they wanted to do. And that’s how they’ve gotten through their life and built an amazing career and body of work, by doing their own thing. There’s no right or wrong way. There’s a great book, Herzog on Herzog (http://www NULL.amazon NULL.com/Herzog-Paul-Cronin/dp/0571207081), it’s sort of my bible. He said “Even if you have to steal a camera, do it.” Just get out there and make something. It sort of rings in my ears sometimes. If it’s a feature film, a short, a music video or a commercial, they kind of sit in the same place for me, it’s all about setting up a camera, shooting something, cutting it, going through the process, it’s just fun. There’s no better job.

    HugoandTom_colour_rgb_3-1
    ‘Last Ride’ is currently screening across Australia.

    ADVERTISING, FILM, THE INTERVIEW SERIES, WRITING | Also tagged ADVERTISING, EXIT FILMS, GLENDYN IVIN, LAST RIDE

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 15 (Part One)

    glendynivin1

    Glendyn Ivin (http://glendynivin NULL.com) is a Cannes winning, AFI toting, bearded film-maker with an ability to make cool shit. He’s been directing TV commercials for years now – some of which have made him very popular in the industry – but that’s not even the cool bit! He’s just released his first feature film titled Last Ride (http://lastridemovie NULL.com), featuring none other than Elrond (http://en NULL.wikipedia NULL.org/wiki/Elrond) himself, Hugo Weaving (http://en NULL.wikipedia NULL.org/wiki/Hugo_Weaving). Can you believe it? What a scoop! We’re totally journalists now. Who would have thought? Ha, OK, so this is how good we are at journalism: Last month we arranged to meet Glendyn at a swanky bar in Fitzroy. Running about ten minutes late after drinking some pints with Stan Lee (http://branddna NULL.blogspot NULL.com/), we stumbled out of the taxi, drunk as she-devils, and straightened ourselves up proper. What happens next? Will this be the interview that spells our demise? Ha! Of course not! Drinking makes us smarter! Read on and see…

    Junior: Glendyn! Woo! We’re here. Sorry we’re late, we were getting drunk with Stan (http://branddna NULL.blogspot NULL.com/).

    Glendyn Ivin: That’s cool boys. Let’s do this!

    Jr: Here goes nuthin’! OK, so we heard you started out as a designer. How did you end up as a director? There’s gotta be a story there somewhere…

    G: I studied Design at Newcastle in the early 90’s. I always wanted to do film when I was there. It was very different back then because it wasn’t like you could edit on any computer, and cameras weren’t everywhere, and the ones you could use were big clunky U-Mat or VHS. I was always inspired by film. I grew up in a country town and had no access to gear or anyone to help point me in the right direction, the path wasn’t as clear cut as what it could be now – it has changed a lot. These days you can edit a film on an iMac out of the box.

    When I finished design school I moved to Melbourne because I thought it would be an easier place to make films. At that time, films like Romper Stomper (http://en NULL.wikipedia NULL.org/wiki/Romper_Stomper), Proof (http://www NULL.imdb NULL.com/title/tt0102721/), Spotswood (http://en NULL.wikipedia NULL.org/wiki/Spotswood_(film)), all came out in a row and I just thought, ‘I’ve got to go to Melbourne because that is where those films are made.’ It’s so geeky but when I first moved here I spent my time just going around and finding the locations where all those films were shot. The house from Dogs in Space (http://img NULL.photobucket NULL.com/albums/v91/Dr NULL.Shrink/dogsinspace21 NULL.jpg) is in Richmond – I was amazed that someone just put a camera there and shot it. It wasn’t this hallowed location – it’s just a house sitting there. It made everything very real and it felt obtainable.

    I did get stuck working as a designer though and I got to the point where I turned 25 and had this early mid-life crisis, I knew I wasn’t doing what I wanted to do in my life. That year I applied for film school; I had always wanted to have a photographic exhibition so I did that – I just did the stuff that I wanted to do and never looked back.

    Jr: Imagine if you never did that.

    G: I know, exactly. My Dad freaked a little at the time – I quit my job and he just said, “What have you done? You’ve quit your job?! Maybe if you go and ask for it back they’ll give it to you.”

    Jr: Gotta love parents!

    G: I was like: “Dad, it’s not going to happen.” It was really weird. My Dad left home when I was five and I’m so glad he wasn’t around, if it meant I was going to be so full of those kind of thoughts I would never have had the experiences and opportunities I have had since quitting that design job.

    Jr: Exactly! I read once, never listen to your parents; you will never get their approval because they don’t get what you are doing. You’ve got to be completely faithful in exactly what your vision is and nobody else matters, especially your parents. Do the opposite.

    G: It’s easy for me to say this now but if you are not doing what you want to do and you are young without a mortgage and without kids – quit your job and go for it. Now that I am married with a mortgage and two kids, I still try not to let the fear of money and those ‘more sensible decisions’ determine what I am going to do. If I want to make an experimental art film, I can do that. Maybe I’ve got to do an ad campaign along side it, but I’m still going to do it. Because if I don’t, then I’m really not going to like my work overall.

    Jr: When did you start at Exit Films (http://exit NULL.com NULL.au/)?

    G: When I left film school I knew I didn’t want to do design anymore. I didn’t want to do anything commercial at all. I had it in my head that I was just going to do purist, long form, observational documentary filmmaking. Even now when I think about filmmaking, it’s doco I’d love more than anything to do. Just me, a camera and a subject that you follow for ten years. I quickly realised though that no one is going to support you to do that. There is no funding for that kind of film.  So I had it in the back of my head that I was going to have to earn a living doing something.

    Around that time an agency named Pure Creative – they’re not around anymore – came to the film school I was at and wanted to make little documentary ads. Which I guess ten years ago was pretty out there, but now there is a lot of work like that. It made me think, “Oh man, that sounds really bad.” It was for cat food. But I went along, and basically was told to go find people who like cats, make little documentaries about them, and cut them into 30 seconds. For every one that went to air they would give us $10,000. Ka-ching!

    Jr: Money!

    G: The carrot was big enough – it was dangling. But more than the carrot, I thought, “OK, alright, I want to make something”. I’d wanted the opportunity to get a camera, shoot it and cut it – this was it. In the end I went for it. I ended up ringing 3AW and got on air, chatted about what I was doing and then foolishly announced my home phone number. I think I ended up talking to 75 people on the phone, all cat lovers, and every one of them thinking their cat was great. I went out and met five people who I thought sounded good, and we shot four, cut three, and they bought one. I got some money, my first ad, and from that someone else I knew who was working for the Salvation Army wanted me to make an ad…

    So anyway someone on the Salvos’s spot said I should go and have a chat to Exit Films. I had no idea who Exit was and I thought if I talked to them I should go see someone else too, kind of to get a second opinion. I went and saw Renegade (http://www NULL.renegade NULL.com NULL.au/), showed my reel and they thought it had some promise but they had a full house but said to stay in contact. Which I thought was great – it wasn’t a ‘no’. So I rang Exit and made an appointment. Garth (Davis) (http://exitfilms NULL.com/directors/default NULL.htm?DirectorId=23) looked at my reel, and then he showed me his reel. It was similar work in some ways and we had a really good conversation. I liked his reel because it wasn’t ‘addy’ – even back in those days. I walked off and thought it was good to meet him, but I won’t get any work there because we were doing similar work. A day later Henrik (Damnerfjord – Exit’s founder) rang me and said he’d looked at my reel and to come in for a meeting. I walked in and he said ‘What do you want to do?’. It was a really powerful moment in my life because someone who owned a production company, that had a lot of work coming in, was asking me what I wanted to do. It was a hard question and I had to work out on the spot what I wanted to do. I wasn’t sure but I knew I wanted to make films. The experience of creating those little ads was really fun and I realised it could be a way to learn more about film and get paid. It was a big decision at the time for me.

    Jr: So what did you say back?

    G: I think I said I didn’t know if I wanted to tie myself down to a production company because I felt like I was getting a job, and I didn’t want a ‘job’. In hindsight you think, “Why would you not take a job at Exit if it was offered to you?” And then you realise how many people want to work at Exit. I took the position. I didn’t have a producer or anything; I was given a desk and eventually teamed up with Jane (Liscombe). I was so naïve, I didn’t know about how a production company worked or any of that stuff. I was given a few no budget jobs. But film clips are where I cut my teeth.

    Jr: Yes! We heard about the work you did with Magic Dirt from Jack (Hutchings). He told us that working with you was the seed of his career.

    G: When Jack came in, I saw him like he was a comrade. We were both beginning. Even though his reel wasn’t that great, he seemed like a cool guy, and I could see the potential in what he wanted to do. We just clicked straight away on that first job. We’ve been best friends since and I’ve cut everything I can with him. Same with Greig (Fraser) (http://www NULL.greigfraser NULL.com/). He was working as a runner when I rocked up to Exit. It was all punk-ass with Greig shooting, just the two of us, setting up the camera ourselves. It really cemented that fact of starting relationships with people very early on in your career and going through the world together. What I’m doing, what Jack’s doing, and what Greig’s doing – we’ve kind of all climbed up and helped each other on that ladder. I read recently that you choose people for their hearts not their CVs. I guess that really rings true for me. The thing about doing commercials is that I get to work with a whole heap of people, and even though they all do the job, you realise that they all do the job differently. And discovering and negotiating that difference is the most important thing.

    Jr: That’s one of the best pieces of advice I think we’ve ever had. Early on in Junior we were all about networking being a stupid fucking buzzword and it was all about making friends. And obviously to keep developing together.

    G: It might sound wanky, but I see them as sacred alliances. That first Magic Dirt clip (http://www NULL.youtube NULL.com/watch?v=vk7qGU2hNmg)I cut with Jack, we both sweated over it frame by frame probably more than we ever have on any job since. But there was someone who was as dedicated as I was trying to make it as good as it could be. Same with Greig. When you are in that zone, you become a machine and you try to find other people who will become machines as well, to encourage and bounce ideas off each other. It doesn’t feel like networking, it feels like you are hanging out with your friends.

    Jr: There are a lot of creatives who go straight into university then straight into production companies or newspapers or advertising agencies and they become very involved in the corporate or professional world, and they’ve lost sight of getting in touch with human nature. As a storyteller, storytelling is about real human experience and it’s hard to do that when you’ve been living in a professional world. Do you try and look back on your childhood – is that where you get your ideas from?

    G: For me I just try to immerse myself in as many different things as possible, and get inspired from a whole lot of different areas. Talk-back radio, or public transport, or high fashion mags. I search for inspiration like I’m trying to quench a thirst. I’m always trying to find stuff that makes me think ‘Fuck, I wish I did that’, just to push you a little bit further. The more experience in life you can get the better. You know those books, ‘It’s not how good you are, it’s how good you want to be’ – they’re full of those things. Getting the sack can be a really good thing. Getting your heart broken can be a really good thing. Having an argument with someone could be a really good thing. Seeing someone shot…? I don’t know… I’m just trying to think, you know, all these things people try and shelter themselves from. They’re hard things, but that’s where you learn things. You don’t know you are alive until you have to struggle a little.

    Jr: Have you ever been through a really dark time?

    G: Oh yeah. Absolutely. I think it’s in my personality that I constantly ride that line between light and dark.

    Jr: It’s all about hindsight! You can look back and say, “Oh it was horrible but jee, that was really good for me to go through’.

    G: There are definitely a lot of things happening for me in my life at the moment where I can’t wait for the hindsight to kick in so I can say ‘Ahh, I know why that was happening, and now I can use that in my work.’

    Jr: Haha! Yes. I think we all do.

    G: The good and the bad, you’ve got to have it. But you know, sometimes you see work that feels so immersed in someone’s personal experience that you can’t actually access it. I think good art is where it feels like it is coming from your own heart, but someone else can access it as well.

    Jr: As a young twenty-something did you travel and see the world? Or did you stay in Melbourne?

    G: I started to travel later than I wanted to. My first trip overseas was to Japan by myself – I think I was 28. It was the most amazing experience. I don’t think I blinked for three weeks; I just soaked up every single experience. I thought Japan would have a western edge to it, but it doesn’t. They take it and they consume it and then they make it their own. Even things that were familiar were done very differently. It was an alien world. It was an alien version of what our world is. Everything you do whether it is buying a drink or walking down the street or seeing a concert or something, it’s all through very different eyes. It’s all being interpreted very differently.

    Jr: How long did you stay?

    G: I was only there for a few weeks. I had just finished film school. I think what it did in a very refined yet intense way was begin to hone my own way of seeing things. If we were in Japan right now, everything would be new. I try and take a step back and try and see everything new, keeping your eyes wide open and observing. I try to see everything with fresh eyes all the time. We’re all trying to find inspiration, and find the clues about who we are and why we are the way we are.

    There’s still plenty more where that came from. Part Two coming tomorrow!

    ADVERTISING, FILM, TELEVISION, THE INTERVIEW SERIES | Also tagged ADVERTISING, CREATIVITY, EXIT FILMS, GLENDYN IVIN, TIPS

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 14 // PN7 Melbourne Special

    jancy

    In celebration and preparation for Portfolio Night 7 Melbourne (http://portfolionight NULL.com/7/archives/1901), we got in touch with two of its greatest supporters – Nancy Vonk and Janet Kestin of Ogilvy Toronto. Not only are they responsible for Dove’s ‘authentic virals’, Evolution (http://www NULL.youtube NULL.com/watch?v=hibyAJOSW8U) and Onslaught (http://www NULL.youtube NULL.com/watch?v=321Kb8pBu5s), but they write a column for juniors called ‘Ask Jancy (http://www NULL.ihaveanidea NULL.org/askjancy/)‘ on ihaveanidea.org (http://ihaveanidea NULL.org), and have used the best bits to pen a book aptly titled Pick Me (http://www NULL.ihaveanidea NULL.org/pickme/).

    Junior: Hello Nancy and Janet! Thanks for climbing aboard the Portfolio Night 7 Melbourne (http://portfolionight NULL.com/7/archives/1901) special! OK, so first up, what seems to be the greatest and most common failing of juniors who swing by your office?

    Janet & Nancy: A poorly edited portfolio would be at the top of the list. It’s really hard to be objective about your own work, so it pays to get people you trust and respect to help you weed out anything that isn’t measuring up to your best work. One so-so idea can drag down a bunch of great. Creative directors worry that the creative person they’d get is really the person who on an average day might deliver that kind of ‘only OK’ idea. Honestly this is true for people at every level — even quite senior people make this mistake. Good editing makes you look better and worth more. It really is the difference between getting the job or not.

    Jr: We know you’re big supporters of women in advertising, is there a particular piece of advice you like to give young women on their journey to creative success?

    J&N: Authenticity is highly valued in anyone. You don’t need to try to be someone you’re not. Be assertive. Ask for what you want and need to be happy; don’t expect it to just come to you — be cognisant, it’s not a meritocracy. You have to go after what you want in a creative partner, pay, accounts, etc. Be seen (many women let a more confident partner do most of the talking. Big mistake.). Network (women don’t make the time to do it and don’t particularly like to do it. Big mistake.) Find a mentor if they haven’t found you, male or female. Even “big names” are flattered to be asked and are often happy to share their learning. It’s an incredible help up the ladder. Choose the right life partner. Some men won’t be supportive of the creative woman’s long hours, or may actually resent her success. You can’t make it far without an equal partner. That’s really underscored if you have a child.

    Jr: You’ve released a book to rave reviews titled Pick Me (http://www NULL.ihaveanidea NULL.org/pickme/). We think it’s the most respectful book to juniors and their plight we’ve come across. What was your experience writing the book while juggling jobs and a personal life?

    J&N: It took a year and it was hard to juggle all the balls. Fair to say it put a strain on children, employer and Janet’s husband who helped us with his IT skills. It took every spare moment and considering we took on extra duties like the design it was pretty all-consuming. The really fun bit was enlisting 14 superstars to contribute, and we loved that interaction with them. But rounding up Mr. Droga, et al was like herding cats. It was well worth it and we said well we’re glad that experience is under our belts. Wrote a book, check! Never do that again. In November HarperCollins approached us to write another book, this time not about advertising. We couldn’t say no to that experience so there you go: never say never. How we’re going to fit it in is just a leap of faith. The research itself is pretty fascinating; we’re talking to senior women from many fields about how they’ve made it. It’s an education. One doctor we spoke to said a pig-headed boss refused to approve a deeply needed clinic for women in her hospital. Ultimately one night she literally threw out the gift shop with two other female doctors. Their boss showed up the next day to find them in front of the door with arms linked and Army helmets on. “What are you going to do about it?” A clinic was born. Yes we will find a way to get this book done.

    Jr: Your Ask Jancy (http://www NULL.ihaveanidea NULL.org/askjancy/) column for ihaveanidea.org (http://ihaveanidea NULL.org/) has obviously become quite a popular destination for juniors with burning questions. Is it possible to tell us what the most common question you get asked is and what the answer might be?

    J&N: “How do I get a job?” kind of sums it up. The answer is right on the cover — be the little red bag among the hundreds of black ones. Stand out. From getting through the gauntlet to see the CD, to how you help him/her remember you and how you follow through will make all the difference. We just brought in a summer intern who charmed us into a job with a song she wrote for us. We would have hired her just from that potentially fatal gimmick. She really pulled it off and in doing that showed she’s a great writer, a born performer (a huge asset when half the job is selling your ideas), an extrovert, gutsy, a risk taker, smart (she really did her homework about us for her lyrics), fun, and incredibly likeable. Yes she had a really strong portfolio but without question the lengths she went to to impress us made the choice a no-brainer. Intelligent kissing-up: it works. Note that this was the opposite of a common mistake: a generic “I really, really want to work for ______.” So many people don’t do their home work before coming in for the interview; they’re showing up with the same pitch for everyone. You get many more points for trying to convince that CD that your agency is THE place you want to work, and why. Of course it helps on the sincerity scale if you actually mean it, but given you will need to see a lot of places to land that elusive opening, well, work hard on faking it convincingly.

    Lastly, here are some pointers for all thinking of attending PN7:

    - Be prepared to talk about your work.
    - Remember it’s the ideas that matter most, you don’t need to run out and buy a fancy folio – heck a sweet PDF on your laptop might do the trick!
    - Quality not quantity.
    - Bring a pen.

    ADVERTISING, THE INTERVIEW SERIES | Also tagged FOLIO, IHAVEANIDEA.ORG, JOB HUNTING, MELBOURNE, OGILVY, PORTFOLIO NIGHT 7

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 12 (Part Two)

    tobyselena

    OK, so yesterday we posted Part One of this interview. If you haven’t read it already do it now. For those that have already read it, just quietly, this half is wayyyy better. Well, not that the last half sucked, but this is sexier. If the last half was Carrie Bradshaw, this half is Samantha Jones. Apply any analogy you like. You’ll see what we mean. P.S. If you’ve ever wanted a list of blogs and magazines the successful and beautiful people are browsing, then this is where you’ll find it. Just a couple of scrolls down. But don’t be a fucker and skip straight there. Jeez. Read it from the start.

    Jr: Tell us a little bit about the work that you did here in Australia. We’ve been a big fan of the Victoria Tourism ‘Red Thread’ (http://www NULL.youtube NULL.com/watch?v=WaZbnWpm5aU) and Nike ‘Reincarnate’ (http://www NULL.youtube NULL.com/watch?v=1sElYG7LmUU) campaigns. Was that good work for you guys? Do you feel like you could do better?

    S: We always feel we could do better.
    T: Our book has always felt like a catalogue of errors and missed opportunities. Those two jobs included.

    Jr: What are briefs like that you get at Fallon (http://fallon NULL.co NULL.uk)?

    T: They’re more open compared to Australia. When we were here there was a lot of pressure to write to a line or come up with a line, then to come up with an execution for that line. But over there the briefs are more open and this can lead to less ad-y stuff. The solution could be a film, could be an event, could be a documentary, could be an online thing, could be a new technology, it could be anything and everything.

    Jr: So is that what a lot of the work coming out of Fallon is now? Not ads?

    S: Yeah. A Swedish team for Cadbury had this thought of just planting purple flowers everywhere in disused parts of land, traffic islands and stuff like that, to give people a moment of joy. And that’s what the brief was. Bring people moments of joy.

    Jr: So does that mean Fallon’s not a place for people in advertising?

    T: People who want to execute traditional ads would probably be disappointed at Fallon.

    Jr: What’s it like going from writing traditional ads in your first portfolio now to doing everything but. Are you doing what you’d imagine you’d be doing in advertising?

    S: Very early on we wrote a manifesto of what we liked in advertising. It was almost to work out whether Toby and I got along and to see if we saw things the same way. We wrote a manifesto of what we would never do and tried to stick by it.

    Jr: Did you put that in your folio?

    S: No, we didn’t. It was just something we did for ourselves. We did revise it a few times though.
    T: We did four manifestos. I think two still survive somewhere. But that was really good for us to do.
    S: Just to remind yourself that you shouldn’t compromise.

    Jr: So if that was to work out whether or not you guys could work together, how did you meet?

    T: We met at a really small little agency in St Kilda.
    S: But then our Creative Director committed suicide and Toby and I were made Creative Directors as juniors at this shotgun of an agency.
    T: No we weren’t made Creative Directors. We just called ourselves Creative Directors cause we were the only creatives there.
    S: We just knew after a while that as juniors we had so much to learn and we weren’t going to learn it there. So we hauled ourselves off to London.

    Jr: We spoke to Todd Lamb the other week, and one of his ideas was ripped off by some guy here in Melbourne. What do you think of that?

    S: See that shit pisses us off. It’s like seeing commercials on TV directly ripped off YouTube – “How can you fucking live with yourself?”

    Jr: Yesssss!

    S: I fucking hate it! Did you hear the inflection in my voice? I fucking hate it, stop fucking looking at YouTube for fuck’s sake! I find it disgusting, lazy and appalling.

    Jr: It happens all the time though. I suppose we can try to help educate the kids. Anyway, what’s your relationship with the photographers and directors that you work with?

    S: There are creatives out there that will see something in a photographer’s book and come up with an idea using that style. Toby and I always work on the strategy first, work on the idea, find the references to bring it to life and then execute it. That’s the way it should be done.
    T: Well that’s not quite right is it? We try and involve the director as soon as we can. And that’s really encouraged. If he finds references or has ideas then that’s really great. Recently we’ve had some dialogue heavy spots we’ve had to do and we tried to involve the director as much as we could in coming up with scripts. We said, ‘here’s our scripts, here’s what we’ve done and look at it as a first draft. If you want to change the whole fucking thing go for it. And then we can look at it and work on this together.’ No director wants to be told, ‘this is what we’re shooting – this is what you have to shoot’.
    S: So we always try and involve the director. They’ll make your shit better, because they do it better than you, ultimately.

    Jr: So what happened, for example, during the Red Thread campaign? How did you involve the director Glendyn Ivin (http://exitfilms NULL.com/directors/default NULL.htm?DirectorId=24)? Was the final TVC (http://www NULL.youtube NULL.com/watch?v=WaZbnWpm5aU)what you had in your head?

    S: Toby and I did so much research for the ad. Yeah I guess we had already shot the commercial in our head, because at the time we lived on Little Collins St. When we pitched it to Glendyn we gave him the broader idea of what it was and asked him what he would change or how he would do it.

    Jr: But you’d never been on top of the Town Hall or other secret spots like that?

    S: No that’s right. And that was one of the things that Glendyn found.
    T: He found lots of places.
    S: Yeah, and that was one of the reasons why we went to him because he showed us something that we hadn’t. So that sort of gives you an idea that this person is going to bring something to the table.
    T: Just like Steve Rogers (http://revolverfilm NULL.com/) on the Nike ‘Reincarnate’ (http://www NULL.youtube NULL.com/watch?v=1sElYG7LmUU) campaign. It was his idea to do the two-camera thing. Two cameras – same take. And when we saw the test shot we thought, ‘yes, this is really, really good.’
    S: And then the typography for Red Thread, we have always loved Niels Oeltjen (http://www NULL.nails NULL.net NULL.au/). He’s a great typographer and artist and he lives in Melbourne. We wanted to keep it Melbourne. Everything from Melbourne.

    Jr: You used Josh Petherick (http://www NULL.joshpetherick NULL.com/) as well.

    S: Yeah for the illustration style. We really love Josh’s stuff.

    Jr: So how do you get inspiration for these things?

    S: We are sponges. We look at anything and everything.

    Jr: So then what are you guys reading and listening to? What are your influences? How far do you cast your net?

    S: At the moment Toby’s listening to 70’s horror rock.

    Jr: Like who?

    T: Goblin. (http://en NULL.wikipedia NULL.org/wiki/Goblin_(band))
    S: Late at night, at 12 o’clock, he’s listening to Goblin. Tapping away at his keyboard.

    Jr: Are you looking at blogs?

    S: Here’s a short list and it changes often. Boing Boing (http://boingboing NULL.net/), swissmiss (http://www NULL.swiss-miss NULL.com/), anp quarterly (http://www NULL.rvcaanpq NULL.com/), vvork (http://www NULL.vvork NULL.com/), It’s Nice That (http://www NULL.itsnicethat NULL.com/), reference library (http://referencelibrary NULL.blogspot NULL.com/), SuperTouchart (http://www NULL.supertouchart NULL.com/), Wooster Collective (http://www NULL.woostercollective NULL.com/), CR Blog (http://www NULL.creativereview NULL.co NULL.uk/crblog/), things magazine (http://www NULL.thingsmagazine NULL.net/), The Moment (http://themoment NULL.blogs NULL.nytimes NULL.com/), aNYthing glob (http://glob NULL.anewyorkthing NULL.com/), the art collectors (http://blog NULL.theartcollectors NULL.com/), Universal Everything (http://universaleverything NULL.com/), Everyone Forever (http://everyoneforever NULL.com/), ?? blah blah jinx ?? (http://jahjahsphinx NULL.blogspot NULL.com/), teenageteardrops (http://teenageteardrops NULL.com/), Design*Sponge (http://www NULL.designspongeonline NULL.com/), Duffed Out Industries (http://duffedout NULL.wordpress NULL.com/), the wormholes (http://www NULL.thewormholes NULL.org/), Kitsune Noir (http://kitsunenoir NULL.com/blog/), We Made This (http://wemadethis NULL.typepad NULL.com/), UUIUU! (http://uuiuu NULL.tumblr NULL.com/), Dezeen (http://www NULL.dezeen NULL.com/), broke ya neckkkk (http://brokeyaneck NULL.blogspot NULL.com/), Wooooo (http://www NULL.wooooomag NULL.com/), Sneaker Freaker (http://www NULL.sneakerfreaker NULL.com/), Irakny (http://www NULL.irakny NULL.com/), 12ozprophet (http://www NULL.12ozprophet NULL.com/), art crimes (http://www NULL.artcrimes NULL.net/), hurtyoubad (http://www NULL.hurtyoubad NULL.com/), this American life (http://www NULL.thisamericanlife NULL.org/), izrock (http://www NULL.izrock NULL.com/), reas international (http://www NULL.reasinternational NULL.com/blog/), Colette (http://arkitipintel NULL.com/reporters/sarah/), Busy P (http://arkitipintel NULL.com/reporters/pedro/), Hypem (http://hypem NULL.com/), mafia hunt (http://skelemitz NULL.wordpress NULL.com/), The Selby (http://www NULL.theselby NULL.com/), Art decade (http://artdecade NULL.blogspot NULL.com/), Bibliodyssey (http://bibliodyssey NULL.blogspot NULL.com/).

    Jr: What about books and magazines?

    S: I’m reading a bunch of different magazines Wooooo (http://www NULL.wooooomag NULL.com/), Apartmento, The Drawbridge, The Believer, Art Forum, Art Review, ANP Quarterly, Won (http://nownow NULL.com NULL.au/), Zoetrope All-story. Looking at Kramers Ergot, Anything Dave Eggers makes like McSweeneys, Chris Johanson, Todd James, Oz Magazine, old Graphis Annuals, Stephen Shore, Taryn Simons, Tiny Vices, TV Books, Serps zines (http://theserps NULL.com NULL.au/). And listening to mixtapes from friends.

    Jr: So do you try and keep your influences to film and music and writing?

    S: And comics and newspapers and yeah.
    T: And it tends to be reflected by the work that you’re doing. If you’re doing comedy dialogue scripts you probably tend to start watching a lot of dialogue heavy comedy.

    Jr: So what comedy do you watch if you’re doing dialogue heavy comedy work?

    T: ‘The Thick of It’.

    Jr: What’s ‘The Thick of It’?

    T: It’s a BBC comedy written by Armando Iannucci (http://www NULL.youtube NULL.com/watch?v=h_7pyktzpY8) – It’s fucking brilliant. It’s like – this is fucking terrible – you know the whole TV show ‘Yes Minister’? It’s a bit like that but there’s a lot of abuse and swearing. It’s really, really funny. And the process that they use to do it is really good too. It’s all pretty much adlib.

    Jr: So how do you use that influence and study it so you can write something along those lines?

    T: Well I was really more interested in the method they use. Because you watch it and it feels really fresh. Basically they shoot a scene about three times – once to the script and another couple of times totally adlib, then they cut it all together – they don’t even care about jump cuts or anything – so they just use whatever makes it funny.

    Jr: There’s this stupid advertising humour that goes around a lot. A lot of people just keep trying to do it and it’s so unfunny.

    S: But then there are the effortless ones like the Skittles ads – they are fucking hilarious. They’re not overly intellectualised. Pinada man is amazing. (http://www NULL.youtube NULL.com/watch?v=3yPaLq1EpQw) We showed Toby’s younger brothers who aren’t in the advertising world – they’re 16 or 17 – and they just sat there and laughed. It’s just effortless and simple.

    Jr: Yes, like the great ‘Berries and Cream’ (http://www NULL.youtube NULL.com/watch?v=wYX_zhlTDr8) TVCs.

    S: Yeah. Pinada man is better though. And the guy that turns everything he touches into skittles. (http://www NULL.youtube NULL.com/watch?v=sxItH0I6xmQ)

    Jr: We don’t really see you as ‘advertising’ people. You’ve made films and been exhibited in art shows.

    S: Oh, we’re advertising people alright. We spend too much of our time working on the stuff to call ourselves anything different. But we hate it. We’re subjected to so much of it.

    Jr: Do you tell people when you’re at a BBQ, ‘I’m in advertising’?

    T: Yeah. Because part of me loves it.

    Jr: Any final advice? If someone came in to show you their folio at Fallon…

    S: Which we’re always happy to do. As long as we don’t just see ads.

    Jr: Do you do it often?

    S: Uh, not often enough. Not as often as we’d like. But we’re always happy to see anything, especially Australian folios, but don’t just show us ads because that would be a waste of time.
    T: We don’t care if there are no print or TV ads, just show us some really interesting ideas that aren’t advertising based. We’ll pay attention. Like if there’s good ideas and there’s no advertising there then great, fantastic. And then we’ll take it from there I suppose.

    Jr: Is there an opening for a junior team at Fallon at the moment?

    S: Well Fallon just retrenched 14 people so, I don’t know.
    T: Who knows?

    Jr: What if a junior team came in and worked for free?

    S: Sure. We’ve got a few placement teams at the moment working really hard on live briefs. It’s an awesome start.
    T: If a great book reaches the Creative Director then he’ll do anything to get them in.
    S: You can’t stop good work.

    ADVERTISING, THE INTERVIEW SERIES | Also tagged ADVERTISING, CREATIVITY, FALLON, FOLIO, INSPIRATION, JOB HUNTING, LONDON

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 11

    toddlamb

    What does one say about writer and artist Todd Lamb (http://web NULL.mac NULL.com/lambtodd)? This guy is an enigma wrapped in a mystery wrapped in a girl’s hoodie. He’s one of those guys who has ‘a finger’ in a lot of ‘pies’, but above all else is a genuinely funny guy. And when we say genuinely funny guy we actually mean fucking hilarious man of steel with balls the size of Obama’s brain. Before settling in New York City, Todd spent his years at three highly awarded US ad agencies, has written for several publications, had books published, directed TV commercials, done his fair share of stand-up comedy and has a world record for sitting on Whoopee Cushions recorded on Jimmy Fallon live. He’s also writing and developing an animation series called the Bloody Band Aidz. Did we mention he won an Emmy? No? Well he’s got one of those too. So although he may be an enigma with big balls, he definitely knows how to get shit done and win praise for it. We talked over email and this is what happened…

    Junior: Hey Todd. First thing’s first, we heard you won an Emmy? Is it real?

    Todd: Not only is it real, it’s shiny, golden and buried in my parent’s basement. When I lived in San Francisco, I stored it in my refrigerator to guard my beer and yogurt. Now it’s in Chicago, in a box until further notice (forever).

    Jr: You’ve worked at W+K Portland, Goodby Silverstein in San Fran, and Mother in New York. How did you go from uni student to working at three of the world’s great agencies?

    T: “The world’s great agencies”. That’s funny. They’ve done great stuff, but it’s important to know that these are businesses, just like a pet store or a fruit stand. You should be aware of that. This isn’t a bunch of hippies sitting around a commune, cracking jokes.

    The one thing I did do is go to school, worked hard, finished school, and now I write every day. Writing is such a great skill to work at and grow with. After you find your voice, you can expand endlessly on it for your whole life. Great writers are unstoppable. No one can touch them.

    Jr: We’re getting so bored of advertising. We’ve been doing a lot of ad interviews lately. How do you feel about advertising as a non-vapid alternative guy with a beard and some sense who’s seen some success in his career?

    T: I had to look-up the word “vapid (http://www NULL.yourdictionary NULL.com/vapid)” to know what you were talking about. (Editor’s note: Sorry man. Next time we won’t use a thesaurus.) I can tell you this: I do have a beard. That makes me the object of every straight woman’s desire and every lesbian’s secret fantasy.

    Advertising can be an amazing way to make things and collaborate with talented people. When the stars line-up: agency, client, co-workers, ideas—that feels nice. But, you should be very picky about who you give your ideas to and who you spend your time with. In the end, surround yourself with nice people that you genuinely trust, and you’ll be OK.

    Jr: You’re freelance now, and it sounds like you’ve been quite busy. For the younger freelance readers out there, (who may be writers, designers, film-makers, photographers, etc) have you any tips on making contacts and picking the right jobs?

    T: I just read in a book about chess that the word “freelance” comes from a soldier who would take his sword wherever they needed him, to fight in return for payment. Hence, the word “free” and “lance” together. I like that. I don’t have any advice other than freelancing is 100% gambling. It’s unsteady and with no guarantees. So you better be brave and you better be OK with falling flat on your face. But I recommend everyone try it, it is a different way to live.

    Jr: Ok, so writing. You’ve done quite a bit of ‘extra-curricular’ writing outside of your daily work…

    T: The idea of “extra-curricular” doesn’t exist. Writing is writing. Everything is valid and every form (ads, television, short films, books, magazines, the internet) needs good, humorous writing. Nowadays it’s all the same. This is a great thing for young people because there are so many choices.

    Jr: We hear you’ve been working on an animation series about band-aids. We have friends who are super keen to start writing scripts and pitching them but have no idea where to start. What’s the process been for you so far?

    T: It’s called the Bloody Band Aidz (http://www NULL.bloodybandaidz NULL.com) (www.bloodybandaidz.com). We developed it for a cable network. TV show development is a crazy thing. It takes people years to get a show on the air. Whether you’re Andy Richter or Dave Chappelle or someone else, the fame doesn’t always help you in the development process. It’s kind of like a two-year version of pitching an idea for a magazine article, but there’s a good chance you won’t get to do the project. So, if you want to try inventing a new TV show, know that it takes patience.

    Jr: Man, we saw you on Jimmy Fallon (http://urdb NULL.org/Content/RecordDetail NULL.aspx?id=374) too, and we’ll go out on a limb and say it was a wince (http://urdb NULL.org/Content/PostDetail NULL.aspx?id=6) – just for the record. How did that whole shebang come about?

    T: There is a thing in NYC called the Universal Record Database (http://urdb NULL.org/) which is a monthly event on stage where people can break world records. It’s part stand-up comedy and part “feats of strength”. So, Jimmy Fallon’s producer saw some of the videos on the site and asked us to come on the show. It was a great time. Jimmy Fallon is such a nice guy. He was so gracious to his guests. To watch him work is amazing.

    Jr: We should probably say something about the Chris posters (http://web NULL.mac NULL.com/lambtodd/iWeb/todd%20lamb%20/Todd%20Lamb%20Notes%20From%20Chris NULL.html). The story has become a bit of a sensation (http://www NULL.theage NULL.com NULL.au/national/artist-blasts-poster-plagiarist-craig-20090316-8zh2 NULL.html) down here is Oz. We need the hits so bear with us. Why did you do them in the first place and how do you feel about the dude who ripped you off?

    T: I did “Notes From Chris” (http://web NULL.mac NULL.com/lambtodd/iWeb/todd%20lamb%20/Todd%20Lamb%20Notes%20From%20Chris NULL.html) to make people laugh. It’s that simple. To make people’s day better and to entertain myself along the way.

    So, some guy in Australia tried to steal the posters, even word-for-word in some cases. I think the act of taking someone’s ideas and claiming them as your own is the lowest thing a human being can do, other than crapping on the hood of your neighbor’s car. Desperate people do things like steal. But thankfully, the guy who tried to steal my idea got exposed by the media and called-out as a thief.

    “Notes From Chris” is my ongoing project, so you’ll see more of them soon around NYC and online. Stay tuned to www.toddlamb.net (http://www NULL.toddlamb NULL.net)

    Jr: And finally, say there’s some budding comedy writers out there who are keen to be a sponge and learn their shit. Got any suggestions for books or mags or movies they should be sponging?

    T: Albert Brooks, Woody Allen, Conan O’Brian, Letterman, Freaks And Geeks, Mr. Show. I find 30 Rock to be totally amazing and brilliant. The list goes on forever and everyone has their own comedy taste. No one is right and no one is wrong.

    Get a Netflix account and watch everything funny that was ever made. Then get some sleep, have a cup of coffee, think real hard, and go make some funny stuff.

    ADVERTISING, FILM, THE INTERVIEW SERIES, WRITING | Also tagged ADVERTISING, ANIMATION, COMEDY, EMMY, FREELANCE, NEW YORK, TELEVISION, TODD LAMB, WRITING

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 10

    ericquennoy

    See this picture above? It’s Eric! Don’t you just want to give him a cuddle? Aww, what a guy. He’s currently one of the insanely talented creative directors at Wieden+Kennedy (http://www NULL.wk NULL.com/) Amsterdam. It’s there that he makes ads for Nike and other authentically relevant brands. He made this ad about talking arteries (http://www NULL.youtube NULL.com/watch?v=WRlIZVeNI1k) which we think is particularly cool. We wanted to find out how we can make cool ads too, because we have no idea where to start. So we tried to ask some insightful questions, and maybe we did, but we suppose you’ll be the judge of that, Mr and Mrs Readership. So, what are you waiting for? Go on, it’s good we swear.

    Junior: Eric! It’s lovely to meet you. What are you up to at the moment? Is the weather annoying you like everyone else?

    Eric: Hey! Nice to meet you too. Right now, I’m at my desk and the first hints of Spring have hit Amsterdam. Everyone is so unbelievably happy and relieved that the rainy Winter nightmare is over. I’m also nervously waiting to hear if our Nike World Cup campaign has been approved from the head honchos in Portland. Please God/Allah/Vishnu/Satan.

    Jr: We’re praying too! So we hear you’re a Melbourne boy from way back. How does one of those end up at W+K Amsterdam?

    E: I left Melbourne in ’98 for New York City. Worked there for 7 years, had a kid, decided to get out, and landed a job here at W+K Amsterdam. Sweet.

    Jr: Did you have a job lined up before you packed your bags and said goodbye to the lucky country?

    E: No I didn’t. Having married an American I had a green card, so I thought I’d just move there and try shopping my book around. See how that goes. Luckily I got there in the midst of the dot com boom, when they were giving jobs to monkeys. I say luckily because my work was very Australian – weird brands, strange humor, low budget – and it didn’t go down all that well. But honestly, there was so much money around at the time they just needed people.

    Jr: You know, everyone in the world wants to work at W+K. All we hear is, ‘man, they do really cool work.’ Somehow we think it can’t just be guys shooting hoops and spending million dollar budgets. Is it really about ‘cool’ work or is there something more to it?

    E: Of course it’s about doing cool work, but that could never happen if the culture wasn’t in place to support the creatives. It is the only place I have ever worked at that is genuinely driven by creative. If the account people don’t think it’s right, but the creatives think it’s cool, well the creatives win. That doesn’t mean that the account guys are muppets, it’s just that they know they will never win that fight. So they get on board and support us wholeheartedly. All W+K offices are managed by two ECDs and one MD. Majority rules.

    Jr: That’s really nice to know. Advertising is generally filled with people bred to KILL creativity. Bah! What are we to do? I suppose everyone aspires to work at a ‘cool’ agency to get past that, but realistically not everyone is suited to the W+K’s of the world. What do you look for in an aspiring W+K candidate?

    E: There’s such a wide range of oddballs here, it’s hard to pick any defining feature of a W+K employee other than being ‘into it’. I guess everyone here is passionate about stuff, creative or otherwise. You can’t fake that. Oh, and an above average ability to write or art direct will help.

    Jr: As a Creative Director, how can a junior get on your good side? Is it all about presenting good work or are there other ways we can get you excited?

    E: I just want to see lots of ideas. And I never want anyone to take themselves too seriously.

    Jr: Copywriting. It’s misunderstood by so many juniors, probably because art direction seems to be the obvious choice for an ‘aspiring creative’. What would you say to a kid who wants to be a copywriter, but has no idea where to start, let alone hone their craft?

    E: Study the annuals and showreels. Read and write a lot. Work with a partner. Don’t smoke too much dope.

    Jr: What about the copywriters out there who are working already and are sick of writing brochures and eDMs for cooking utensils? What should they do to step it up and write better ads?

    E: Well if they’re already working they should be trying their utmost to do cool stuff for every client in the building. Anything will do, a banner, a flyer, a spot shot on a mobile phone, it doesn’t matter as long as it’s cool. They should also get very chummy with the best art director in the building.

    Jr: Very good advice, but as juniors we might have cool ideas yet it’s our presentation skills that need help. Any tips on how to present better, and especially creative that might seem a bit wacky, or worse, a ‘risk’?

    E: I always think it’s good to explain how you came to to an idea – your thinking process – no matter how left-field it is. And by the way ‘risk’ is good, but wacky is rarely good. And tell your idea like you’d tell it to your friends at the pub. With the same level of enthusiasm and all the little additional quips thrown in.

    Jr: Finally, all juniors are told to get a good mentor. What makes a good mentor and where should a junior look to find a good one?

    E: A good starting point is to get a mentor who isn’t shit. Someone who has done good work. Beyond that it’s about liking the person. Any half decent human will be happy to help you if you reach out to them for help. It takes balls, but I also suggest approaching someone you admire directly with a letter or a phone call. Once you ask them for advice, there’ll be no stopping them. We all love to bang about how much we know.

    ADVERTISING, ANIMATION, DESIGN, THE INTERVIEW SERIES, WRITING | Also tagged ADVERTISING, AMSTERDAM, CREATIVITY, NEW YORK, WIEDEN+KENNEDY, WRITING

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 09

    paulgraham

    It ain’t new, but guess what? We are dawning on a new age. An age where no medium means more than any other. We’re pretty certain nobody in the communications game is immune. Suddenly ideas, creativity and entrepreneurialism are the new order. It sure is an exciting time to be ‘creatives’; especially young ones like the prococious so-and-so’s that we are. So for your benefit we got in touch with one of the leaders of the new wave – Anomaly London (http://anomalousness NULL.tumblr NULL.com/)‘s founding partner, Paul Graham. Anomaly New York (http://www NULL.anomaly NULL.com/) has changed the face of advertising over the past five years, now Paul’s the man to show the kids in the UK how it’s done. We quiz Paul on the cold, what to put in your folio, how to approach digital and how not to make him scream like a little girl.

    Junior: Hi Paul! It’s really friggin’ hot here in Melbourne. Are you freezing over there in London town?

    Paul: Anomaly (http://anomalousness NULL.tumblr NULL.com/)‘s launch week in London marked the highest snowfall we’d seen in 25 years. (Here’s the proof! (http://twitpic NULL.com/1av14)) We’re therefore hoping the snow was the only freak incident that week. Is it cold now? Things are warming up nicely. Take that as you will.

    Jr: Yikes! From the looks of that pic you’ve been well snowed under. What’s it like for Londoners in the advertising industry at the moment? Is everyone losing their jobs? Is the recession as bad as it sounds?

    P: Any business that shares its fortune with others is going to hurt when they hurt, and the world is hurting right now. Nobody is recession-proof (NB: even in upsidedownland (http://en NULL.wikipedia NULL.org/wiki/Australia)), but hopefully those with good ideas, fresh ways of approaching a problem, and the willingness to find ways to get things done on a budget, will be those who make it through.

    And we all need to make sure the things we are doing are genuinely worth spending money on. A TV ad needs to be pretty bloody spectacular these days to merit that investment, when you could be ploughing it into something potentially more interesting, and with potentially more return. The trick is to think of everything with commercial eyes, and then apply your creativity to the right answer, not just the easiest one, or the one you gave last time and the time before…

    Jr: We’re so glad you brought that up early – thinking with commercial eyes. It’s clearly where we need to start focusing our energy. We really admire Anomaly for thinking that way (http://money NULL.cnn NULL.com/magazines/business2/business2_archive/2007/02/01/8398979/index NULL.htm?postversion=2007021305) and obviously you do too. So what can we as juniors do to prepare our folios for an agency that operates like yours? Are the days gone of a folio full of print campaigns?

    P: The days of folios full of print campaigns were over a long time ago for some. Ask yourself this question: do you prefer awards for your creativity, or rewards for your creativity? If the answer is the first, a folio of print will do you fine for a few more years, if your answer is the second, apply your clearly enormous intellect and creative mind to coming up with something cool that people actually want and are willing to pay you for. And get in touch with me…

    Jr: Before this project you were the managing partner at Saint (http://www NULL.saintlondon NULL.co NULL.uk/), the digital arm of RKCR/Y&R (http://www NULL.rkcryr NULL.com/). You obviously had a lot of time to ponder over the future of digital. As Gen-Y’s, we’re supposed to be leading the charge, yet many are still coming to terms with it as a communication medium. How can we best prepare ourselves for working in an industry that is quickly hailing digital as it’s leader?

    P: Don’t think of it as a medium. Think of it as a way that allows you to do all the things you do in (shock) real life, but further, deeper, more often, in new ways. What the hell does that mean? Aeons ago it took someone hours to run from Marathon to Athens to convey the news of a victory in battle, whilst today you can know what happened in a train crash before the news crews arrive due to Twitter (http://www NULL.twitter NULL.com/lifeatthebottom). In both cases, humans wanted the knowledge, but digital just makes it a whole lot easier than running 26.2 miles. Or at least I’m pretty sure Pheidippides (http://en NULL.wikipedia NULL.org/wiki/Pheidippides) would think so.

    So what does that mean for your career? Think of the things you like in life, the ways you talk to your friends and share experiences and compare notes, the things you wish you could do but you can’t. Then think of new ways to do all of the above, and find a clever digital way to do it. What does that mean for brands? They need to find a use in the digital space, one that benefits users by allowing them to do something they couldn’t before and in return benefits the brand by giving them a new platform to show what they’re about.

    Jr: You seem to have shot up the ladder pretty quickly in the advertising game. We know it can be fickle at the best of times. A lot of juniors struggle with insecurities and backing their convictions. How have you dealt with critisism and difference of opinion to get to where you are now?

    P: I’d like to hope that is exactly why I am where I am now. In each of the reviews with superiors I have had in my time, I have always wanted to know what I was woeful at rather than what I was great at. Each time I vowed to be the best at each of those things by the time my next review came around, and each time I was. I doubt myself every day. I fail at something every day. I worry about whether something was good enough, or wide of the mark, every hour of every day. I constantly question whether there’s a better way to think about a problem. Nothing’s ever good enough is it? There could always be another viewpoint, a better answer I haven’t considered, couldn’t there? And that’s ok.

    Jr: Absolutely. The sooner you can come to terms with this the better we say. As a planner and now partner in a business, what can a junior do to become better at working with you in an agency? How can a newbie exceed your expectations and learn the most from you?

    P: Scare the living daylights out of me, by knowing something I don’t, by having opinions I’ve barely begun to get my head around. Good people surround themselves with good people. Great people surround themselves with people far better than them. I thrive by having bright people around me, changing how I think of the world, challenging what the right next step is. My gut reaction to something is generally good with the right provocation. But I need that provocation from others.


    Jr: Finally, what’s the best way to get your attention as a junior looking to get inside your agency? Will a witty email suffice or do you expect something a little more engaging to get you interested?

    P: A witty email will sit with the hundred other witty emails, until I finally get to it after all the important work emails of the day (or week). But then, a ‘wacky attack’ is likely to leave me thinking you’re weird, unsurprisingly. Which means I’ll probably ignore it, or depending on quite how strange it was, I might even scream like a girl and run in the other direction. So what do you do? Think about what is important to me, what is important to Anomaly, and be that thing. Be that thing moreso than any other person in the world. And then get in touch. Because by then we’ll be listening.

    ADVERTISING, THE INTERVIEW SERIES | Also tagged ANOMALY, BUSINESS, JOB HUNTING, LONDON, RECESSION

    Tag Archives: THE INTERVIEW SERIES

    The Interview Series // 08

    tomj

    We’ve had a bunch of friends who just want to ‘go overseas and work’. It seems to be the holy grail of any creative graduate. You know, the thing that will mean once and for all, ‘you’ve made it’. But there are naysayers amongst us! People like parents and disgruntled seniors who never got to ‘live the dream’. Damn them to hell. But fear not young wayfarers! We found someone who said a solid ‘f**k you’ to all the naysaying wanabees and flew the coop to New York! Tom Jackson (http://www NULL.tomwritesgood NULL.com) now works as a copywriter at Hill Holiday, writing ads for AOL, Partnership for a Drugfree America and Dunkin’ friggin Donuts! He’s also just a really funny and clever guy. And who better than a funny and clever guy to fill us in on the ins and outs of coop flying and living the dream in the big apple.

    Junior: Hello Tom! What are you up to at the moment? Writing funny ads and stuff?

    Tom: I’m trying to write funny ads, but am distracted by this National Geographic Video Podcast called ‘Dangerous Encounters’. This over enthusiastic American in Khakis seems to spend every episode crawling recklessly through Crocodile lairs and Python caves, always so shocked when a pissed off animal attacks him. Did he learn nothing from Steve Irwin? But as soon as that is done, right back to ad making, I promise.

    Jr: You’re in New York and you’re from Melbourne. Wtf? Fill in the blanks.

    T: Well, I was working really hard at Cummins and Partners in Melbourne with my partner Tian. We got to work on some great clients and do some really good work. It was a really supportive environment and lots of fun, but I was busting my butt and getting exhausted. So I figured, why not bust my butt and get exhausted, but be in a big fun city like New York? So I saved some money, quit my job and hopped a jet over here.

    In retrospect I probably should have got a job before I left, because it took me a few months to land one, once I arrived. But in a way this was probably a good thing, because it gave me a chance to unwind and reignite my hunger for work again. Plus I got to spend a summer in New York with lots of savings and time on my hands (something I recommend everyone do at least once in their life.)

    Jr: Isn’t New York the centre of some serious global economic shit right now? That can’t be good.

    T: Yes it’s a big weight dragging everyone down and I’m sick of hearing about it. ‘We get it CNN, the financial world is collapsing all around us, and Kevin Bacon’s broke! Now tell me something positive for fucks sake!?%^&?%^!

    Jr: We saw David Byrne (http://www NULL.davidbyrne NULL.com/) last night. He’s amazing. We read somewhere that he rides bicycles around NYC. Ever seen him pass you on your morning bagel run?

    T: If I ate an American bagel every morning I’d be larger than the Octuplet mum before she gave birth! And no I haven’t seen David Byrne. I did however see Terry Richardson (http://www NULL.terryrichardson NULL.com/) riding past the Patricia Field’s store on Bowery last summer. And like all true hipster dufusses, who seem to value looking sharp over their cognitive motor skills and ability to eat dinner without the assistance of a Ukrainian hospice nurse, he wasn’t wearing a helmet*.

    *Please see helmets for hipsters (http://helmetsforhipsters NULL.blogspot NULL.com/) for more information.

    Jr: Enough NY questions, let’s do the life changing stuff. So we’ve had this ongoing question raging for a little while here at Junior. It’s called the ‘grass is greener’ question, and it’s like this crazy banana peel of a question that gets answered differently by different people. Can you be the one to solve the banana peel mystery? Are you ready?

    T: Yes, I am ready. Hit me with your best banana and banana peel related questions.

    Jr: Is the grass greener for a creative in New York!? Or is it like being in Melbourne but with better galleries?

    T: Well here’s the thing. It depends what you want out of life. If I really wanted the greenest grass as an ad creative I would have moved to Colorado and tried to get a job at Crispin (http://cpbgroup NULL.com/). Or I would have moved to London where the work, in general, is better than in the US. But I didn’t come here just for advertising. I also came here cos it’s a kick ass city and to find more opportunities as a writer. New York is such a mecca for so many creative industries that the opportunities for both advertising, and also writing work outside of advertising, are greater than I could find at home or really anywhere else.

    Jr: Emma Hill told us, “don’t fall for the jobs that are easier to get in the bigger kinds of places. It will be much harder to get into Saatchi’s than McCann New York for example.” What do you think about this statement?

    T: It’s totally true, but if you need a job to get you set up and pay the bills don’t be afraid to take it. That been said try your hardest not to settle for the worst/first thing available, as tough as that may be. It’s not that hard to get a job at McCann but it is hard to get a job after working at McCann.

    Jr: Any final tips on planning for an overseas work jaunt? What are the things you forgot to do that you wish you had done?

    T: Do everything you can to get work before you leave. It’s hard because you kind of have to be there to see people and get all up in their bizness, but just try and do everything possible from home.

    Then once you’re there, hit the ground running and get to work.Use every contact you have, harass every person you know. Be as relentless as you possibly can. Call your recruiters everyday and annoy them so they don’t have a second to forget who you are. And finally when you have done everything that is humanly possible, let it go. I would always make sure that I spent half my day looking for a job and the other half seeing part of the city. The amount of top 10 lists I went through… I think I ate at every one of the ‘Top 10 Breakfast Spots in New York’ (number 1- Egg in Williamsburg- not so great). The point is you’re in an awesome city; so don’t forget to enjoy it.

    ADVERTISING, THE INTERVIEW SERIES, WRITING | Also tagged NEW YORK, OVERSEAS, TRAVEL
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