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    Junior Event // 11

    07-10-09/01

    See this guy above? That’s Jason! Jason is a junior with a future. He’s a student at RMIT and already has an award (http://www NULL.campaignbrief NULL.com/2009/07/meet-australias-cannes-future NULL.html) from the relevant advertising award show in Cannes. He’s also a nice dude with a lot to say. Jason is the perfect example of the type of kid you’ll find down at the Junior events. Fun, talented and ready to drink. When you’re bored of him or the smell gets to you, there’s plenty more to shoot the shit with. (Sorry man, you don’t really smell. <3?) And if talented juniors aren’t your scene, we always make sure there’s some successful seniors to harass too…

    People like Tom Martin and Julian Schreiber of Clemenger BBDO! They apologised for giving us more than ten tips in ten minutes, but that’s cool cause we didn’t mind. We even tried filming it for the first time, and although it’s definitely not TED (http://www NULL.ted NULL.com), you can still pretend you’re doing something for half an hour. We’re calling it JuniorTV Beta*. We’re gonna film every event with the high level of professionalism you’ve come to expect from us, then put them online. But for now, check out our terribly raw Beta* version, filmed with this piece of shit, by clicking this link here (http://vimeo NULL.com/7053650), here (http://vimeo NULL.com/7053650) (http://vimeo NULL.com/7053650), or here (http://vimeo NULL.com/7053650).

    And if talented people of all ages weren’t enough, we gave away two O’Check stationary packs (http://twitpic NULL.com/kgrjn) worth $80 each. Donated by our terribly generous and pleasant friends at notemaker.com.au (http://notemaker NULL.com NULL.au/). They’re the best. Not only do they sell the best stationary online, they love giving us the expensive high quality shit to give to you. In exchange we say terribly naff things like, “Go to their website and buy stuff!” Yeah! See that? That’s our advertising skills at their peak! Fuck! We’re amazing!

    Oh and let’s not forget 1000 Pound Bend (http://thousandpoundbend NULL.com NULL.au/) was a giant bear hug of a new venue. Ewan is a legend and Tiani is the kindest lady alive. We’ve got big plans for this new venue. Be ready for some wild parties and the most inspiring monthly event Melbourne’s seen since your mum. And by ‘mum’ we mean ‘Monthly Undertakers Meeting’. And by that we mean The First Tuesday Book Club (http://www NULL.abc NULL.net NULL.au/tv/firsttuesday/) on the ABC. Which is totally boring. So yeah. Keep coming. Don’t stop. The End.

    Yours forever and ever,

    The Juniorinos

    07-10-09/02 07-10-09/03 07-10-09/04 07-10-09/05
    07-10-09/06 07-10-09/07 07-10-09/08 07-10-09/09
    07-10-09/10 07-10-09/11 07-10-09/12 07-10-09/13
    07-10-09/14 07-10-09/15 07-10-09/16 07-10-09/17
    07-10-09/18 07-10-09/19 07-10-09/20 07-10-09/21
    07-10-09/22 07-10-09/23 07-10-09/24 07-10-09/25
    07-10-09/26

    ADVERTISING, DRINKS, JUNIORtv | Also tagged ADVERTISING, CRAP VIDEO, CREATIVITY, DRINKS, INSPIRATION

    Tag Archives: TIPS

    The Interview Series // 17

    WILANDERSON

    Writing these intros can be such a bitch. Trying to think of something witty and original is super ghey, plus you get that added extra of thinking no one will laugh at your jokes. So seeing as we’re awesome journalists now, we decided to consult the almanac of Awesome Journalism 2009: Wikipediac.

    “William James (Wil) Anderson (born 31 January, 1974) is an Australian (http://en NULL.wikipedia NULL.org/wiki/Australian) comedian (http://en NULL.wikipedia NULL.org/wiki/Comedian), performing stand-up, as well as on television (http://en NULL.wikipedia NULL.org/wiki/Television) and radio (http://en NULL.wikipedia NULL.org/wiki/Radio).”

    That pretty much sums it up. Funny dude, funny name, famous enough to need a Wikipedia entry… Basically, Wil is a pretty rad dude and funny as balls. How funny? Check this out! These are the names of his stand-up shows since 1998:

    “Wilosophy (2009); BeWILdered (2008); Wil of God (2007); Wil Communication (2006); Kill Wil (2005); Licence to Wil (2004); Jagged Little Wil (2003); Wil By Mouth (2002); Wil Of Fortune (2001); Who Wants To Be A Wilionaire (2000); Willenium, Terra Wilius (1999); and I am the Wilrus (1998).”

    Ok, enough of that. We asked him all the questions us juniors might want to know about figuring out life, parents, being creative, the ‘process’, and other such in depth conversation. Read on and find the meaning of life.*

    Jr: When was the first time you realised you could make people laugh?

    Wil: I can’t remember when I first realised I could. That part of it still comes as a bit of a mystery to me. But I certainly remember when I realised I wanted to.

    When I was about fourteen I lived on my parents’ farm in the country, and we only had two TV channels. Yes, that’s right kids, two. (And we used to eat nothing but pebbles and were grateful.)

    We had Southern Cross, and the ABC. My two favourite shows were the Ted Robinson (http://www NULL.imdb NULL.com/name/nm0733133/) produced Big Gig and Andrew Denton’s (http://en NULL.wikipedia NULL.org/wiki/Andrew_Denton) Money or the Gun. I loved those shows because I finally saw people who seemed to look at the world the way I did.

    I found the notion that interesting ideas, and counter-culture thoughts, could be presented through humor immensely appealing.

    I could never have imagined back then that twenty years later I would have been lucky enough to work with both Ted (on The Glass House (http://en NULL.wikipedia NULL.org/wiki/The_Glass_House_(TV_series))) and Andrew (on The Gruen Transfer (http://www NULL.abc NULL.net NULL.au/tv/gruentransfer/)).

    Jr: And when did you then decide you wanted to be a comedian?

    W: I can remember the exact moment. My appetite for comedy had been growing for a few years, and for my seventeenth birthday my Mum took me to see Billy Connolly live (http://www NULL.youtube NULL.com/watch?v=fzQNNgFNty4). Now I guess going on a date with your Mum on your birthday isn’t that cool, but I thought it was the coolest thing I had ever seen.

    I saw this man talk for three hours in a row, swearing his head off, and have three thousand people aged ten to eighty piss themselves. (In the case of the older ones sometimes literally.) I knew that moment it was what I wanted to do for a job.

    Jr: Yes! A lot of us can definitely relate to that feeling. But were you parents supportive?

    W: I don’t think my parents were rapt when I told them I was going to give up being a journalist to tell dick jokes for cash.

    But my Dad always said the secret of life was to find something you liked to do, work hard, and you would find a way to get people to pay you to do it. And comedy was what I wanted to do.

    But secretly I don’t think it was until I bought a house they finally realised it was a proper career. They figured if someone would loan me cash based on knob gags and Shannon Noll material it must be a real job.

    Jr: Ha! Yes! Do you think you got your humour from them or are they completely unfunny?

    W: My Dad is a farmer and has a dry sense of humor. My Mum is the really funny one. I remember after I had got in trouble for saying something, a journo rang my Mum and asked: “Are you embarrassed by your son?”

    Mum simply replied: “When he was one I took him to the local shopping mall and he did poo on my face, nothing he has done since then has embarrassed me as much!”

    Jr: When you were starting out did you have a ‘plan b’ – we heard you studied Journalism?

    W: I had a teacher at school- let’s just call her “Mrs Brown”- who I told I was thinking about becoming a comedian. She told me I wasn’t funny, and wouldn’t make a living doing it, and I should get a proper job…

    It deflated me. So I ended up studying journalism.

    When we started doing The Glass House I always wanted to call it Stick It Up Your Arse Mrs Brown, so she would have to see every week she was wrong.

    As soon as I started comedy I quit all my other work. I didn’t want a plan b. I saw an episode of Oprah where she was interviewing Roseanne and she said: “The problem with back-up plans is you fall back on them.”

    Jr: Totally. Do you think though that having that background helps you be a comedian now?

    W: It got me used to producing something to a deadline. Being a comedian isn’t about being funny, it’s about being funny on demand.

    Roy and HG (http://en NULL.wikipedia NULL.org/wiki/Roy_and_HG) told me they often get approached in the pub by people telling them they had friends who were funnier than them. Their only response is: “Yeah, we are just able to be funny when the red light comes on.”

    Jr: When it comes to writing new material; does it come naturally while you’re doing your daily thing or do you have to sit down and consciously work at it?

    W: The one thing I have learned is that it is all these things… and sometimes none of them.

    Sometimes something funny happens and I just note it down (that’s why I have to take my notebook to the pub or I come home with notes all over me like Guy Pearce in Memento (http://www NULL.youtube NULL.com/watch?v=UFWAE1CffbY).)

    Sometimes I have a set assignment (ie. Write something about mother’s day for a column, or I want to write something about gay marriage for my stand-up act) and sometimes it just comes out magically fully-formed on stage.

    Sometimes it’s a combination of all of it. Sometimes none of it works. Sometimes the trick is to stop staring at the page, walk to the shops to grab the paper, and in your head something clicks.

    Russell Brand (http://en NULL.wikipedia NULL.org/wiki/Russel_brand) says his life is a series of embarrassing incidents strung together by telling people about those embarrassing incidents, but my life isn’t that interesting so I have to work at it.

    Jr: OK, so we’ve sent you these questions and you said you’d answer them on the plane. Obviously you’re on your way overseas to do some shows… How well does comedy translate across continents? Do you find you have to change your approach?

    W: People tend to laugh at the same things. Language is normally the thing you have to be wary of. For example I was doing a gig in New York a couple of years ago when I said: “I don’t mean to hang shit on George Bush!”

    Of course they don’t have that expression there. So everyone stared at me like I literally wanted to “hang shit” on George Bush. Like I was some sort of defecation decorator, think Brown Eye For The Bush Guy.

    Jr: You’ve done TV, radio, penned columns, authored a book and of course done stand-up shows, but sometimes all at once… Is this all part of being a great entertainer? Or if you had it your way would just concentrate on one area?

    W: I tend to get sacked a lot, so I tend to do a lot of things because I have a hideous mortgage and no other skills.

    Seriously though, having more than one string to your bow certainly makes you more employable, but you do run the risk of being jack of all trades, master of none.

    In the last few years I have been trying to pick fewer projects (ie. Doing ten weeks of Gruen rather than 42 weeks of Glass House) and try to do them better.

    I guess ideally I would love to get to a point where I could do stand-up full-time and just dabble in the other things.

    But then again, while I don’t love TV, radio, writing etc in the same way I love stand-up, there are things about each of them that I really enjoy and I am certainly glad I have had the opportunity to try them all.

    And like anything, no matter how much fun, you can get bored and that is the death of creativity. So after a long stand-up tour it’s great to forget about it for a month and go and work on some tele or write a book.

    Jr: Tell us about The Gruen Transfer – How did you find yourself working with Andrew Denton on a show about ads?

    W: I have a general theory that you should try to work with people who inspire you, or people you admire, and the idea will work itself out.

    Andrew came to me and said he wanted to do a show that “gave people the tools to understand advertising, using humor, like Frontline (http://www NULL.youtube NULL.com/watch?v=a4C8rsjlyA8) did with current affairs”.

    At that stage, that’s all the idea was. But I think if someone like Andrew wants to work with you, you take his hand, close your eyes, and jump off a cliff.

    Jr: So is hosting shows like The Gruen Transfer and The Glasshouse the ‘top job’ to you? Or do you have other aspirations?

    W: To be perfectly honest, as much as I love both of those shows, hosting television is about the least fun of all my jobs.

    In fact, it’s the one that feels most like a “job”. I think the best way to put it is, I don’t think tele is fun to make, it’s fun to look back on something you have made.

    (I also find writing a little like this. I don’t love to write, I love to have written.)

    I certainly have some other aspirations, big and small, but if I could still be working in comedy at age 65 and never had to get another job, I would consider myself a success.

    Jr: And lastly, any advice for young wannabe comedians?

    W: Don’t do it… I’m not that good and I certainly don’t need competition for jobs from young, ambitious and talented people.

    And only do it if you “need” to do it. If you need to, then nothing will stop you. If you are just doing it for money, or fame, there are much easier ways to get those things… like advertising.

    * Ha! Got you. No meaning of life here!

    MISCELLANEOUS, THE INTERVIEW SERIES | Also tagged ANDREW DENTON, COMEDY, HUMOUR, PARENTS, SUCCESS, THE GLASS HOUSE, THE GRUEN TRANSFER, WIL ANDERSON, WORK, WRITING

    Tag Archives: TIPS

    The Interview Series // 15 (Part One)

    glendynivin1

    Glendyn Ivin (http://glendynivin NULL.com) is a Cannes winning, AFI toting, bearded film-maker with an ability to make cool shit. He’s been directing TV commercials for years now – some of which have made him very popular in the industry – but that’s not even the cool bit! He’s just released his first feature film titled Last Ride (http://lastridemovie NULL.com), featuring none other than Elrond (http://en NULL.wikipedia NULL.org/wiki/Elrond) himself, Hugo Weaving (http://en NULL.wikipedia NULL.org/wiki/Hugo_Weaving). Can you believe it? What a scoop! We’re totally journalists now. Who would have thought? Ha, OK, so this is how good we are at journalism: Last month we arranged to meet Glendyn at a swanky bar in Fitzroy. Running about ten minutes late after drinking some pints with Stan Lee (http://branddna NULL.blogspot NULL.com/), we stumbled out of the taxi, drunk as she-devils, and straightened ourselves up proper. What happens next? Will this be the interview that spells our demise? Ha! Of course not! Drinking makes us smarter! Read on and see…

    Junior: Glendyn! Woo! We’re here. Sorry we’re late, we were getting drunk with Stan (http://branddna NULL.blogspot NULL.com/).

    Glendyn Ivin: That’s cool boys. Let’s do this!

    Jr: Here goes nuthin’! OK, so we heard you started out as a designer. How did you end up as a director? There’s gotta be a story there somewhere…

    G: I studied Design at Newcastle in the early 90’s. I always wanted to do film when I was there. It was very different back then because it wasn’t like you could edit on any computer, and cameras weren’t everywhere, and the ones you could use were big clunky U-Mat or VHS. I was always inspired by film. I grew up in a country town and had no access to gear or anyone to help point me in the right direction, the path wasn’t as clear cut as what it could be now – it has changed a lot. These days you can edit a film on an iMac out of the box.

    When I finished design school I moved to Melbourne because I thought it would be an easier place to make films. At that time, films like Romper Stomper (http://en NULL.wikipedia NULL.org/wiki/Romper_Stomper), Proof (http://www NULL.imdb NULL.com/title/tt0102721/), Spotswood (http://en NULL.wikipedia NULL.org/wiki/Spotswood_(film)), all came out in a row and I just thought, ‘I’ve got to go to Melbourne because that is where those films are made.’ It’s so geeky but when I first moved here I spent my time just going around and finding the locations where all those films were shot. The house from Dogs in Space (http://img NULL.photobucket NULL.com/albums/v91/Dr NULL.Shrink/dogsinspace21 NULL.jpg) is in Richmond – I was amazed that someone just put a camera there and shot it. It wasn’t this hallowed location – it’s just a house sitting there. It made everything very real and it felt obtainable.

    I did get stuck working as a designer though and I got to the point where I turned 25 and had this early mid-life crisis, I knew I wasn’t doing what I wanted to do in my life. That year I applied for film school; I had always wanted to have a photographic exhibition so I did that – I just did the stuff that I wanted to do and never looked back.

    Jr: Imagine if you never did that.

    G: I know, exactly. My Dad freaked a little at the time – I quit my job and he just said, “What have you done? You’ve quit your job?! Maybe if you go and ask for it back they’ll give it to you.”

    Jr: Gotta love parents!

    G: I was like: “Dad, it’s not going to happen.” It was really weird. My Dad left home when I was five and I’m so glad he wasn’t around, if it meant I was going to be so full of those kind of thoughts I would never have had the experiences and opportunities I have had since quitting that design job.

    Jr: Exactly! I read once, never listen to your parents; you will never get their approval because they don’t get what you are doing. You’ve got to be completely faithful in exactly what your vision is and nobody else matters, especially your parents. Do the opposite.

    G: It’s easy for me to say this now but if you are not doing what you want to do and you are young without a mortgage and without kids – quit your job and go for it. Now that I am married with a mortgage and two kids, I still try not to let the fear of money and those ‘more sensible decisions’ determine what I am going to do. If I want to make an experimental art film, I can do that. Maybe I’ve got to do an ad campaign along side it, but I’m still going to do it. Because if I don’t, then I’m really not going to like my work overall.

    Jr: When did you start at Exit Films (http://exit NULL.com NULL.au/)?

    G: When I left film school I knew I didn’t want to do design anymore. I didn’t want to do anything commercial at all. I had it in my head that I was just going to do purist, long form, observational documentary filmmaking. Even now when I think about filmmaking, it’s doco I’d love more than anything to do. Just me, a camera and a subject that you follow for ten years. I quickly realised though that no one is going to support you to do that. There is no funding for that kind of film.  So I had it in the back of my head that I was going to have to earn a living doing something.

    Around that time an agency named Pure Creative – they’re not around anymore – came to the film school I was at and wanted to make little documentary ads. Which I guess ten years ago was pretty out there, but now there is a lot of work like that. It made me think, “Oh man, that sounds really bad.” It was for cat food. But I went along, and basically was told to go find people who like cats, make little documentaries about them, and cut them into 30 seconds. For every one that went to air they would give us $10,000. Ka-ching!

    Jr: Money!

    G: The carrot was big enough – it was dangling. But more than the carrot, I thought, “OK, alright, I want to make something”. I’d wanted the opportunity to get a camera, shoot it and cut it – this was it. In the end I went for it. I ended up ringing 3AW and got on air, chatted about what I was doing and then foolishly announced my home phone number. I think I ended up talking to 75 people on the phone, all cat lovers, and every one of them thinking their cat was great. I went out and met five people who I thought sounded good, and we shot four, cut three, and they bought one. I got some money, my first ad, and from that someone else I knew who was working for the Salvation Army wanted me to make an ad…

    So anyway someone on the Salvos’s spot said I should go and have a chat to Exit Films. I had no idea who Exit was and I thought if I talked to them I should go see someone else too, kind of to get a second opinion. I went and saw Renegade (http://www NULL.renegade NULL.com NULL.au/), showed my reel and they thought it had some promise but they had a full house but said to stay in contact. Which I thought was great – it wasn’t a ‘no’. So I rang Exit and made an appointment. Garth (Davis) (http://exitfilms NULL.com/directors/default NULL.htm?DirectorId=23) looked at my reel, and then he showed me his reel. It was similar work in some ways and we had a really good conversation. I liked his reel because it wasn’t ‘addy’ – even back in those days. I walked off and thought it was good to meet him, but I won’t get any work there because we were doing similar work. A day later Henrik (Damnerfjord – Exit’s founder) rang me and said he’d looked at my reel and to come in for a meeting. I walked in and he said ‘What do you want to do?’. It was a really powerful moment in my life because someone who owned a production company, that had a lot of work coming in, was asking me what I wanted to do. It was a hard question and I had to work out on the spot what I wanted to do. I wasn’t sure but I knew I wanted to make films. The experience of creating those little ads was really fun and I realised it could be a way to learn more about film and get paid. It was a big decision at the time for me.

    Jr: So what did you say back?

    G: I think I said I didn’t know if I wanted to tie myself down to a production company because I felt like I was getting a job, and I didn’t want a ‘job’. In hindsight you think, “Why would you not take a job at Exit if it was offered to you?” And then you realise how many people want to work at Exit. I took the position. I didn’t have a producer or anything; I was given a desk and eventually teamed up with Jane (Liscombe). I was so naïve, I didn’t know about how a production company worked or any of that stuff. I was given a few no budget jobs. But film clips are where I cut my teeth.

    Jr: Yes! We heard about the work you did with Magic Dirt from Jack (Hutchings). He told us that working with you was the seed of his career.

    G: When Jack came in, I saw him like he was a comrade. We were both beginning. Even though his reel wasn’t that great, he seemed like a cool guy, and I could see the potential in what he wanted to do. We just clicked straight away on that first job. We’ve been best friends since and I’ve cut everything I can with him. Same with Greig (Fraser) (http://www NULL.greigfraser NULL.com/). He was working as a runner when I rocked up to Exit. It was all punk-ass with Greig shooting, just the two of us, setting up the camera ourselves. It really cemented that fact of starting relationships with people very early on in your career and going through the world together. What I’m doing, what Jack’s doing, and what Greig’s doing – we’ve kind of all climbed up and helped each other on that ladder. I read recently that you choose people for their hearts not their CVs. I guess that really rings true for me. The thing about doing commercials is that I get to work with a whole heap of people, and even though they all do the job, you realise that they all do the job differently. And discovering and negotiating that difference is the most important thing.

    Jr: That’s one of the best pieces of advice I think we’ve ever had. Early on in Junior we were all about networking being a stupid fucking buzzword and it was all about making friends. And obviously to keep developing together.

    G: It might sound wanky, but I see them as sacred alliances. That first Magic Dirt clip (http://www NULL.youtube NULL.com/watch?v=vk7qGU2hNmg)I cut with Jack, we both sweated over it frame by frame probably more than we ever have on any job since. But there was someone who was as dedicated as I was trying to make it as good as it could be. Same with Greig. When you are in that zone, you become a machine and you try to find other people who will become machines as well, to encourage and bounce ideas off each other. It doesn’t feel like networking, it feels like you are hanging out with your friends.

    Jr: There are a lot of creatives who go straight into university then straight into production companies or newspapers or advertising agencies and they become very involved in the corporate or professional world, and they’ve lost sight of getting in touch with human nature. As a storyteller, storytelling is about real human experience and it’s hard to do that when you’ve been living in a professional world. Do you try and look back on your childhood – is that where you get your ideas from?

    G: For me I just try to immerse myself in as many different things as possible, and get inspired from a whole lot of different areas. Talk-back radio, or public transport, or high fashion mags. I search for inspiration like I’m trying to quench a thirst. I’m always trying to find stuff that makes me think ‘Fuck, I wish I did that’, just to push you a little bit further. The more experience in life you can get the better. You know those books, ‘It’s not how good you are, it’s how good you want to be’ – they’re full of those things. Getting the sack can be a really good thing. Getting your heart broken can be a really good thing. Having an argument with someone could be a really good thing. Seeing someone shot…? I don’t know… I’m just trying to think, you know, all these things people try and shelter themselves from. They’re hard things, but that’s where you learn things. You don’t know you are alive until you have to struggle a little.

    Jr: Have you ever been through a really dark time?

    G: Oh yeah. Absolutely. I think it’s in my personality that I constantly ride that line between light and dark.

    Jr: It’s all about hindsight! You can look back and say, “Oh it was horrible but jee, that was really good for me to go through’.

    G: There are definitely a lot of things happening for me in my life at the moment where I can’t wait for the hindsight to kick in so I can say ‘Ahh, I know why that was happening, and now I can use that in my work.’

    Jr: Haha! Yes. I think we all do.

    G: The good and the bad, you’ve got to have it. But you know, sometimes you see work that feels so immersed in someone’s personal experience that you can’t actually access it. I think good art is where it feels like it is coming from your own heart, but someone else can access it as well.

    Jr: As a young twenty-something did you travel and see the world? Or did you stay in Melbourne?

    G: I started to travel later than I wanted to. My first trip overseas was to Japan by myself – I think I was 28. It was the most amazing experience. I don’t think I blinked for three weeks; I just soaked up every single experience. I thought Japan would have a western edge to it, but it doesn’t. They take it and they consume it and then they make it their own. Even things that were familiar were done very differently. It was an alien world. It was an alien version of what our world is. Everything you do whether it is buying a drink or walking down the street or seeing a concert or something, it’s all through very different eyes. It’s all being interpreted very differently.

    Jr: How long did you stay?

    G: I was only there for a few weeks. I had just finished film school. I think what it did in a very refined yet intense way was begin to hone my own way of seeing things. If we were in Japan right now, everything would be new. I try and take a step back and try and see everything new, keeping your eyes wide open and observing. I try to see everything with fresh eyes all the time. We’re all trying to find inspiration, and find the clues about who we are and why we are the way we are.

    There’s still plenty more where that came from. Part Two coming tomorrow!

    ADVERTISING, FILM, TELEVISION, THE INTERVIEW SERIES | Also tagged ADVERTISING, CREATIVITY, EXIT FILMS, GLENDYN IVIN, THE INTERVIEW SERIES

    Tag Archives: TIPS

    The Monday Morning WHIP // 31

    whip31

    Everyone knows you don’t make friends with science. But what many don’t know is that it can build your contacts. And make your ideas bigger. AND make you a better creative. It’s an age-old but relevant theory. Today, professor Stan (http://branddna NULL.blogspot NULL.com/) has his white coat on and what he’s got to say ain’t boron (http://en NULL.wikipedia NULL.org/wiki/Boron).

    Those of you who managed to stay awake during science classes at school are sure to be familiar with Newton’s Laws of Motion.
    My favourite is #3: For every action there is an equal and opposite reaction.
    This law applies just as much to getting into the creative industries as it does to movement and science. Here’s how:

    Work on your folio – It will get better.
    Think big – You’ll have bigger ideas.
    Ask for advice – You’ll increase your knowledge.
    Seeks criticism – You’ll become a better creative.
    Show your work to other people – You’ll build a network of industry contacts.

    Somehow I don’t think old Isaac Newton had getting a job as a junior in mind when he developed his Laws of Motion.
    But I’m sure he’d agree that you should definitely be applying his 3rd Law to your job search.

    ADVERTISING, DESIGN, WHIP, WRITING | Also tagged ADVERTISING, COMMITMENT, CREATIVITY, DESIGN, FOLIO, HUNGER, INSPIRATION, JOB HUNTING, NEWTON'S LAW OF MOTION, SCIENCE, WHIP, WRITING

    Tag Archives: TIPS

    The Monday Morning WHIP // 22

    whip22

    Once you’ve got a job in this industry, don’t do what you’re supposed to do. What does that mean? Stan (http://branddna NULL.blogspot NULL.com/) explains that if you want to be the Creative Director one day, you have to act the opposite from day one.

    Regular readers of the Monday Morning Whip will know that I love to bang on and on about how tough you need to be to get any kind of creative job.

    Well guess what kids – It ain’t getting any easier!

    So let’s say that you finally manage to get a foot in the door. Where to from there?

    Whatever you do, don’t just sit back and wait for the great briefs to turn up on your desk.

    You need to be proactive. You need to make your presence felt. You need to make yourself indispensable.

    Just because creative people are renowned for rocking into the office around 9.30am doesn’t mean you should.

    Just because the Creative Director goes to lunch at 12.20pm and doesn’t come back for a couple of hours doesn’t mean you should.

    And just because other people where you work are arrogant and rude doesn’t mean you have to be.

    Be nice. Work hard. Really hard. And take any brief that arrives on your desk and do something with it. Add value to everything you do.

    If what I’ve just told you to do sounds a bit too much like hard work, tough. If all you wanna do is sit around and dream up ideas you need to get a reality check. And fast.

    Last week’s Junior interview with Todd Lamb had one of the most insightful comments about working in the creative industries I have ever read. I’ll leave you to ponder it for yourself:

    Junior: How did you go from uni student to working at three of the world’s great agencies?
    Todd: “The world’s great agencies”. That’s funny. They’ve done great stuff, but it’s important to know that these are businesses. You should be aware of that. This isn’t a bunch of hippies sitting around a commune, cracking jokes.

    ADVERTISING, WHIP | Also tagged ADVERTISING, COMMITMENT, HUNGER, WHIP, WORK

    Tag Archives: TIPS

    The Monday Morning WHIP // 21

    whip181

    There really is one piece of advice that soars above the rest. It is the one thing that will land you a job if nothing else will, no matter what industry you’re in. This week Stan (http://branddna NULL.blogspot NULL.com/) reminds us what that advice is and the first rule when putting it into action.

    A little while ago I posted a photo on my blog that I had taken showing a pile of folios (https://www NULL.blogger NULL.com/comment NULL.g?blogID=26314622&postID=1934567143776648447). I did this to highlight just how many young people are trying crack their first gig.
    Suffice to say it generated a string of comments. I’m going to share the best one with you today:

    “Tip for budding creatives – Develop relationships with people working in the industry.
    When you know someone on the inside, your folio will skip the pile and land straight on the CD’s desk.
    And don’t be afraid to call a CD directly and ask to meet them. That’s how I got my junior position.”

    As insightful and helpful as that comment is, there’s really nothing new in it.

    It’s the exact same advice that has been handed out to wannabe creatives since the days when David Ogilvy was hawking his folio around.

    I’d like to add a variation to the comment above, which I believe will definitely help you to get a foot in the door:

    If you can’t get through to a Creative Director, find out the names of some of the senior creative people instead and get in touch with them.

    You’ll find them much easier to get to see and generally they’ll be more than happy to take a look at your folio and offer criticism and advice.

    ADVERTISING, WHIP | Also tagged ADVERTISING, JOB HUNTING, WHIP

    Tag Archives: TIPS

    Dear Junior Series // 02

    mail

    Animators! They’re a crazy bunch. Sittin’ by their computers all day manipulating dimensions and shit. What a life. Bah! If you can get it that is. Well that’s exactly what our friend Cam Gough (http://dirtypuppet NULL.com/) did. He left his secure job at a studio to pursue his dream of working for himself. At only 25. What a legend. So this week, we ask Cam why the hell you would take the plunge, and ask for some tips for when (or if) we do.

    Junior: Everyone wants to quit their job and work for themselves, no matter if they’re into photography, film, animation, design, writing… Hell, whatever. What’s your story? Why did you do it and was the transition as smooth as you would have liked?

    Cam: I was reasonably satisfied with the job that I had, but I was craving more. I had always taken on freelance and independent projects outside of work hours, but found myself enjoying freelance a whole lot more than my daytime work. After gaining enough experience in a studio, and with my roster of freelance work slowly expanding, I felt that I was at the stage where the jobs that were once just small side projects could fuel a career in themselves. I knew there would be a market for what I do.

    When working as part of a Animation Production team, you often have a task, or certain tasks to complete, and your work is then passed onto the next person who has their role and so on. I felt that the working process was sometimes a little convoluted, and managing the pipeline became too much of a task in itself, and like most people in the creative industry, I had a desire to work on the most creative and satisfying work possible. So it was time to move on.

    I had two options, attempt to move on to a different creative studio, or start my own. I figured that if I tried to start my own, as long as there were low start-up costs involved, worst case scenario was that I would be exactly where I was anyway – with a folio and experience, looking for work at a different studio – so why not give it a shot. I had confidence that the quality of work I could produce and facilitate had a place in the industry and the strong passion for what I do would make working hard at it, well, easy.

    It’s been just over a year now, and I can’t really imagine working for someone else. Things kind of fell into my lap one after another with the few contacts I had made, but the most fortunate thing was probably having other friends in the industry who were in a similar place. They were great to bounce ideas off, gave me advice on working for myself, shared studio space and pushed me creatively. I think I’ve been pretty lucky in how smooth the transition has been and I’m very appreciative of it.

    Jr: Can you give us ten key points to consider before any one of us was to quit our job and go it on our own?

    C: Here we go…

    01 – Love your work, be passionate about it, don’t turn your passion into a ‘job’
    02 – Constantly push yourself, there are lots of people trying to do what you want to do
    03 – Don’t ever burn your bridges, contacts are everything
    04 – Have a backup plan
    05 – Only promote the sort of work you want to attract
    06 – Don’t sacrifice quality of your work regardless how big or small the job
    07 – Quality work should always shine through in the end, the right people will recognize it
    08 – Find a good balance between jobs that are good for your reel and jobs that are good for money
    09 – Don’t over commit to a job that you may not be able to do
    10 – Don’t sell yourself short


    Have a look at Cam (http://dirtypuppet NULL.com/)‘s reel below. It’s reely amazing. Shit. Did we just say that? Losers.

    ANIMATION, DEAR JUNIOR | Also tagged ANIMATION, DEAR JUNIOR, FREELANCE, STUDIO

    Tag Archives: TIPS

    The Monday Morning WHIP // 08

    As a junior, it’s easy to take things for granted – your spontaneous creativity, your thirst for knowledge and your eye for interesting things. But as you get older, it becomes easy to lose your mojo. Other things get in the way. Things like kids and houses and babychinos. Though not all is lost yet dear reader. This week, Stan (http://branddna NULL.blogspot NULL.com/) has some tips for retaining your youthful mojo. And it is, of course, translated into a metaphor every Gen-Y will immediately understand.

    When you’re young you’re constantly exposed to new things. Even old things are new if you haven’t seen or heard them before.

    One of the best ways to ensure your creative mojo is always operating at an optimum level is to continue to expose yourself to new things.

    The best way to do this is to act like an iPod shuffle. Rather than doing the same things day in day out do something different.

    So how is that like a shuffle, you’re probably thinking?

    What I’m talking about is putting your mind on the shuffle setting. So rather than doing what you have done before, you end up doing something different or unexpected.

    Which means you’re discovering new things on a daily basis. Much like you did when you were young.

    Here are my five favourite ways to add a shuffle element to your life:

    - When you turn on the radio in the morning choose a different station everyday.

    - If you take public transport get off one stop before or after your destination and walk.

    - Talking of public transport, leave the iPod in the bag and just soak up the life going on around you.

    - Next time you see a Big Issue seller don’t walk past. Stop for a chat. No need to buy a mag, although that would be nice, just take a moment or two to talk to them.

    - Finally, if you read blogs try clicking the Next Blog button at the top of the webpage. If you don’t read blogs start. Apparently Brand DNA (http://branddna NULL.blogspot NULL.com) is quite a good one.

    WHIP | Also tagged CREATIVITY, SHUFFLE
              
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